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Internet of Things Experts Share Perspectives on

Monetizing the Internet of Things

Expert Panel Webinar

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Panelists and Moderator

Rami Ahola

Senior Managing Consultant

IBM Global Electronics

Center of Competence

Vikram Koka

VP, Internet of Things

Flexera Software

Panelists Moderator

Randy Littleson

SVP Marketing

Flexera Software

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Internet of Things (IoT) - Defined

Source: Worldwide Internet of Things Taxonomy, Oct 2013 Doc #243397, and IDC Directions Mar 2014

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Poll Question: What do you think the biggest

barriers to IoT adoption are?

Getting all the right connections (devices, sensors and

endpoints) so that data can be collected

Figuring out how to make money in IoT—the right

business model and monetization strategy

Ensuring my product and solution are not hacked

Ensuring and my customer’s data is secure

Finding the right partners and ecosystem for gaining

market share

All of the above

None of the above

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Licensing and Entitlement Life Cycle Stages

Source: Gartner, March 2014

Emerging Technology Analysis: Software Licensing and Entitlement Management Is the Key to Monetizing the Internet of Things

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Licensing & Entitlement Management is Key to

Monetizing the IoT

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Poll Question: How do you currently or plan to price

IoT enabled products?

Perpetual (one and done) model

Subscription model

Consumption-based (pay-for-use) / transactional model

Not sure

Other

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To learn more, visit:

http://www.flexerasoftware.com/solutions/producer/internet-of-things/

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An Entitlement defines what a customer has the right to use and the current

state of those rights

Airline Ticket is like an Entitlement

Boarding Pass is like a software License

What is an Entitlement?

IDC

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General views on IoT

• Gartner – Growth will be rapid

– Far exceed other connected devices

• Sold into enterprise as well as various markets

– Medical

– Networking

– Factory automation

From Gartner IoT World report 2013

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Licensing as a Spectrum

From Strict Enforcement to Usage-based Trust-but-Verify

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Poll Questions: How is your company monetizing

the Internet of Things?

Licensing

Build your own

Cloud Based

All of the above

No strategy