Interacting With Your AudienceKeys to a Healthy B2C Relationship
Serena ProudfootVP of Production
Oddity Labs
Console Games
Dev Studio Publisher Manufacturer Audience
MarketingCommunity
Support
Console GamesDev Process: Linear
Mobile and Web Games
Dev Studio Distributor Audience
MarketingCommunity
Support
Mobile and Web GamesDev Process: Cyclical
What Makes a Healthy Relationship?Good communication
What Makes a Healthy Relationship?Listening
What Makes a Healthy Relationship?Resolving conflicts at the right time
What Makes a Healthy Relationship?Allowing for growth and change
What Makes a Healthy Relationship?• Good communication• Listening• Resolving conflicts at the right
time• Allowing for growth and change
Building a B2C Relationship• Create social media sites, website• Start watching the reviews• Set up a support channel• Hire/assign dedicated community
manager(s)
Utilize Social MediaGood for open dialog
• Facebook• Twitter• Website• Blog
Utilize Social MediaWhy not these?
• YouTube• Instagram• Vine• Snapchat
Utilize Distribution ChannelsAllow users to come to you
• App Store• Google Play• Facebook
Continue the conversation• Google Play• Facebook
Utilize Distribution ChannelsAllow users to come to you
• App Store• Google Play
Continue the conversation• Google Play
Interacting With Your Audience• Game reviews• Forums• Social feeds• Email• Website
Maintaining a B2C Relationship• Listen to your audience• Generate feedback reports for version 2.0• Talk to your audience• Fix issues as soon as possible• Don’t give up
Love Your B2C Relationship• Increases longevity of the game• Builds a loyal audience and community• Makes you and your dev team smarter, stronger• Creates a steady platform for new games
Hate Your B2C Relationship• Extra work• RUDE comments• Additional stress
It’s All Worth It
What Makes a Healthy B2C Relationship?• Good communication• Listening• Resolving conflicts at
the right time• Allowing for growth
and change
Email: [email protected]