Meet The Panelists
Mike BlumenthalBlumenthals.com
Adam DorfmanSimpartners.com
Mike RamseyNiftymarketing.com
Hosts & Help
Myles AndersonBrightlocal.com
Colan NielsenImprezziomarketing.com
Linda BuquetLocalsearchforum.com
Why is ‘Local’ so hot right now What to expect (or not) in 2015 Google - Strategy Google - Local results & algorithm Challengers to Google Is local search getting harder? The data ecosystem Brands & big businesses in local Local innovation
Agenda / Topics
Use ‘Question’ box to pose Q&As Linda & Colan will answer & help Look out for links & comments in chat box #insidelocal
Q&A & Chat
Webinar RecordingAvailable Friday!!
Brightlocal.com/insidelocal
Localsearchforum.com/insidelocal-webinars
Stay in the Loop
Follow-up email on Friday Link to webinar recording
Link to slide deck
Slidedeck available right now! Slideshare.net/brightlocal
Local is awesome! Right?
Investment & interest in local continues to grow
Near ‘peak demand’ for local marketing services?
Will interest/demand will start to fall?
Are there any untapped corners of market?
What to expect in 2015
Will 2015 be any different to 2014?(or 2013)
Does local search space really change?
What changes do you expect or hope to see?
Google - Strategy
How & why is local so important to Google?
What is Google’s #1 objective with GMB?
Will more local businesses use paid-promotion?
Biggest threat to Google’s dominance?
Google – Local Results & Algorithm
Which forces drive changes in local product
Is Google right to pursue location-centric approach?
Will desktop search become irrelevant?
Should SEOs/SMBs focus attention more on mobile
When will we see a ‘paid pack-results’ scenario?
Is Local Search Getting Harder?
How do you stop yourself becoming distracted by
the vast array of marketing opportunities in local?
What’s the key to explaining local search to SMBs?
Are we losing the battle to educate SMBs?
The Data Ecosystem
Do you foresee an end to data cleanliness issues?
What changes will impact data ecosystem in 2015?
Will Foursquare find its place, or be bought?
Brands & Big Business in Local
Are big brands a threat to independent biz?
Do Big brands or indie’s spend more on local?
What challenges do big brands face in local?
What advantages do indies have vs. big brands?
Local Innovation
What locally-focused businesses, apps or innovation are you most excited about?
Will mobile wallets impact typical local businesses?
Thanks to our Panelists!
Mike BlumenthalBlumenthals.com
Adam DorfmanSimpartners.com
Mike RamseyNiftymarketing.com
Upcoming WebinarsDATE TIME TITLE PANELISTS
Jan 28th 2pm EST / 11am PST Best Practices for Local Onsite Optimization
Mary Bowling,Matthew Hunt,Mike Ramsey,Gyi Tsakalakis
Feb 11th 2pm EST / 11am PST Powerful Content Creation Ideas for Local Businesses
Don Campbell,Greg Gifford,Susan Hallam,David Oremland
Feb 11th 2pm EST / 11am PST Advanced Keyword Strategies for Local Search
Dev Basu,Casey Meraz,Gyi Tsakalakis
See More: Brightlocal.com/insidelocal
Best Practices for Local Onsite Optimization
Matthew HuntPoweredbysearch.com
Mary BowlingMarybowling.com
Mike RamseyNiftymarketing.com
Gyi TsakalakisGyitsakalakis.com
February 28th 2pm EST / 11am PSTbit.ly/onsiteoptimization
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