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World’s Largest IndependentMobile Ad Network
Trends for 2011 and BeyondApril1, 2011
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We’re a Mobile Ad Network
• 31.5 Billion Impressions• 6 Offices• Live in 115 Countries
• 212 M Consumers Reached• 250 Employees• Backed by Kleiner Perkins
San Francisco
London
Nairobi
Tokyo
Singapore
Bangalore
04/08/2023 3
Trends for 2011 and Beyond
Think Globally
Tablets Matter
Creative Renaissance
Mobile Commerce
Monetization Strategies for New Markets
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Think Globally
160 Million iOS Devices Globally
140 Million Android Devices Globally
300M+ and Growing*
Tips:Regionalize Your Product
Abstract Out Text For Easy TranslationFocus on Content That Has Global Appeal
*Shipments to date according to Apple and Google 2011
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Tablets Matter
iPad and Tablets are Creating New Markets
Tablet Mobile Eco-System is Still Emerging
Lean Forward Experience
Tips:Create Tablet Optimized Versions
Content For High Net Worth IndividualsRemember It’s A Consumption Only Device
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Mobile Commerce
Groupon is Only the Beginning
Frictionless Payment Systems Are Emerging
In App Purchase Goes Global
Tips:Micro Payment Systems Now Widely Accepted
Consumers Pay for Mobile ContentFind Your Product’s ‘Infinite Treadmill’
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Creative Renaissance
Large Installed Based of High End Devices
Mobile Content an Entertainment Experience
Parity in the Data War - Focus on Creative
Tips:Consider Placements to Take Advantage Of ThisAdvertisers Love Video – Accept It In Your App
Avoid Non-Scalable Custom Ad Solutions
InMobi Introduces3D Mobile Ads
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Thank You
Contact Me:
Gregory [email protected]
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