INFOGRAPHICS
T H E G O O D A N D T H E B A D
SO WHAT?
A lot has been said about howinfographics are helpful when itcomes to content marketing.But do you know the differencebetween an effective infographicand an ineffective one?
WHY INFOGRAPHICS?
and content withimages get nearlydouble the views ofcontent withoutimages.
The human brain is able to consume
visual content
times faster than text...
60,000
WHY NOT JUST PHOTOS?
Photos can't translate statisticalfacts or explain a concept asquickly as an infographic.
Fourth graders unable to say why Abraham Lincoln wasan important person.
20%
Source: http://nation.foxnews.com/american-history/2011/06/15/american-students-failing-history-cant-say-what-lincoln-did
THE BAD
Infographics are more than just pretty. They need to deliver the message of the data in a concise way.
What are some of the worst "sins"when it comes to infographics?
Too much data.
It becomes difficult to focus attention and can turnoff users looking for comparative information.
Unnecessary 3D.
3D may look cool, but can distort the way dataneeds to be represented.
Graphs that just don't add up.
Don't try to combine different statistics into one graph.(In this example it adds up to a 243% baby boomer.)
Keep it simple.
Viewers should be able to understand the informationpresented within a single reading.
THE GOODOnce you know the story yourinfographic is telling, this storyshould be the focus of your art.
Here are some excellent examplesand tips to get your data across inan easy to understand way.
Use pictures
and icons.
Avoid text overload or pictures with toomuch detail.
Cartesian graphs are better.
Radial charts may look cooler, but Cartesian graphs(Bar charts, Column charts) display multiple datasets much quicker and easier.
Definition:
A Cartesian graph is
created by drawing a
horizontal x-axis, and a
vertical number y-axis.
Keep the design clean with enough
space between data.
Use a simple color scheme.
Use motifs that relate to yoursubject and its data. (In thiscase we talk about "traffic.")
Keep your design
consistent with
your subject.
Keep in mind that theassociated article shouldnot be redundant in termsof repeating theinformation presented inthe infographic, but shouldinstead serve as asupplement.
Include a relevant article with
your infographic.
SOURCES
http://www.designyourway.net/blog/inspiration/when-infographics-go-bad-or-how-not-to-design-data-visualization/
http://blog.visual.ly/7-cardinal-sins-of-chartmaking
http://blog.visual.ly/accidental-meaning-graphic-design/
http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836om/infographics
http://www.socialmediatoday.com/social-networks/2015-04-16/how-leverage-power-infographics-social-media
http://www.coolinfographics.com/blog/tag/photo
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