Have periodic board-level meetings

addressingsustainability.

28%

Businesses believe senior leadership will be the number

one factor in the success of sustainability initiatives over the

next three years.

44% Work with NGOs and civil society

to addresssustainability issues.

27%

Businesses work with competitors to seek out ideas for sustainability

innovation.

32%

Believe technological innovation

will drive the success of their sustainability strategy in the next

three years.

Believe that technological developments contribute to

sustainability-related innovations.

61%

Businesses successfully harness technology to

generate new ideas.

41%

Businesses turn to employees for sustainability innovation - with 49%

seeking contributions from suppliers, and 41% from customers.

71% 21%

Believe technological innovation

will drive the success of their sustainability

strategy over the nextthree years.

Use technology to develop more sustainable

business models.

58%

Use innovative technologies to reduce their

environmental impact.

Are developing more sustainable products and

services.

48%

Over the next three years, businesses say that partnerships will be important contributors to

driving sustainability success.

Successfully drive sustainability across their

supply chains.

31%

LEARNING FROM BUSINESS LEADERS: BUILDING A BETTER SUSTAINABILITY STRATEGY

With the Economist Intelligence Unit, undertook research with over 300 European business leaders to explore their views on the bene�ts, drivers and barriers to adopting successful sustainability strategies.

Download our thought leadership paper to learn more: Sustainability insights: learning from business leaders

Leadership

Innovation

Collaboration

Technology

Recognise sustainability as a source of competitive

advantage.

49%

74%