Media consumption has changedThe Discovery ChallengeThe Discovery Challenge
Mobile devices leading this disruption
43People check their
smartphones
times a day
Users don’t read through entire articles(at least 78% of them)
Source: Slate, 2013
Today, everyone can be a publisher
2.4m tweets within
24 hours
Then
Now
Traditional business model is collapsing
198mpeople worldwide
use ad blockers
Sources: Google, 2014; Business Insider, 2015
$21.8bnworldwide revenue loss for publishers
56%of digital ads served
are never seen
The new publisher: masters of digital storytelling
They outperform traditional media
50m monthly visits
20m monthly
visits16mmonthly
visits
17m monthly
visits
Vice BuzzFeed Washington Post Boston Globe
$2500
$1500
$250$70
Their valuations easily surpass traditional publishers
Media Company Valuations($millions)
The new publishers’ DNA:Formats + Data + Ubiquitous distribution
How can the rest of the field catch-up?
The leading global user engagement
publisher platform
Playbuzz cracked the DNA of digital publishing & storytelling
VS.
A growing library of media formats
Gallery QuizTriviaPersonality QuizListFlip CardsRanked List
Countdown ListPoll
Open List
Photo Caption
Video
Soon
Soon
SoonSoon
Content authoring...
…that can be embedded on multiple websites
And promoted on the publishers’ site, feeds and mobile app…
…as well as their social channels
The world’s leading publishers use Playbuzz to remain relevant
5,000+
publishers can’t
be wrong
A worldwide community of publishers and content creators
40,000+authors
6,000+items per month
200+countries/territories
40+languages
Maximizing impact through audience engagement and social sharing
Phenomenal engagement metrics
11%Share rate 94%
Completion rate4:30 minSessions
Off-the-charts engagement
Playbuzz’s per-item
engagement rates are three times higher
Source: Digiday
Playbuzz.com features the best items
And became a viral hit
Yahoo
BBC
Mail Online
The New York Times
The Guardian
NBC News
Fox News
BuzzFeed
The Huffington Post
Playbuzz
2,112,079
2,283,898
2,467,753
2,634,928
2,817,276
3,201,048
4,407,667
7,089,734
8,668,569
10,218,843
Most shared websites on Facebook (monthly)
Ranked among the most shared sites
onFacebook
Highest percentageof engagement
per item
Source: NewsWhip, January 2015
Personality quiz
Flip Cards
Swiper
Poll
Trivia
List
Ranked List
Gallery
Playbuzz-powered content seeds and spreads around the world
Explosive growth in Spanish-speaking markets
3m
January
2015
pageviews in LATAM
30m
July
2015
pageviews in LATAM
More publishers and users join everyday
It’s not a popularity contest, but…
600 million Over
total users across the network have shared Playbuzz content more than 10,000 years
Audiences have consumed Playbuzz content for a total
time of more than
Since January, 2014:
250 million times
How we grew from
0 to 80 millionmonthly active users in 10 months
Initial testing
Invested in growingFB users
Targeted the right audience
Created tailor-made content per segment
Invested in each segment to
Promote on FBPosted content
on reddit
Identified relevant audience on Twitter
to engage with our
content
Result:
We grew from
0 to 15,000visitors in January 2014
And then it happened…
And then it happened…
Before
After
Feb 26, 2014
Feb 27, 2014
The content mania chain reaction
At the time, we had 1 in-house content creator
2005 days after this post was published, more
than
people published content on Playbuzz
13MThose 200 articles
brought in
unique visitors in March
2500
Those 13 million visitors brought
new authors
10,000+
The content mania chain reaction
67M
By the end of June 2014, we had
unique visitors
&content creators
Playbuzz content is optimized based on proprietary analytics
Example: post-publishing item optimization to maximize share rates
I Will Survive
Happy You've Got The Love
Don't Stop Believin'
0
5
10
15
20
25
Average Share Rate: 12.5%
Post-publishing item optimization
I Will Survive
Happy You've Got The Love
Don't Stop Believin'
0
5
10
15
20
25
Average Share Rate: 18%
You’re Beautiful
The “empty format button” hack
Create your own buzz
Less is more
AfterBefore
Titles & Thumbnails - test and tweak
What is yourtrue personality?
What is yoursubconscious personality?
12% 16%
Before After
Titles & Thumbnails - test and tweak
Can you actually passan anxiety screening test?
How high is your anxiety?
10% 18%
Before After
What Makes Playbuzz Different?
Playbuzz is like no other viral content website
Editorial staffUGC
vs.
Playbuzz is like no other content discovery platform
vs.
Content
recommendation
Content creation
Playbuzz is like no other social network
vs.
Social media networks Content optimized for
social media
Playbuzz is like no other digital publishing tool
vs.
Exclusive CMS
solutions
Formats embeddable
in any CMS
YouTube as a model
•Tools for creating and publishing content•A destination website and a platform for 3rd party embeds•Community, discovery and monetization•Optional monetization for 3rd party authors & publishers
Playbuzz is the best of all these worlds
Business Model
Programmatic ad inventory on Playbuzz.com
Your ad here
Inventory on publishers’ embeds of Playbuzz content
Native ads on partner
sites
Native campaigns
Fact Sheet
• Founded: 2012• Officially launched: December, 2013• Headquarters: New York and Tel Aviv• Funding: $850K Seed, $3MM Series A, $12MM Series B• Investors: 83North, Carmel Ventures, TheTime, Rutledge
Vine Capital, Saban Capital Group, FirstTime Venture Capital, Oded Vardi
• Employees: 70 + (June 2015)
Offices across the globe
Tel Aviv
Hamburg
Singapore
LondonNew-
York
Already in operationUp next
LATAM
Press Quotes
“The Social Content Sensation Of The Year”
“In November [2014], Playbuzz surpassed the Huffington Post and BuzzFeed as the most-shared site on Facebook.”
“At a time when publishers and platforms can’t seem to swim in their own lanes, PlayBuzz is a notable exception.”
“One of the hottest digital properties, a site that has in just months built the kind of appeal others would be happy with in a decade…”
“Imagine if you could build a website that would beat the top publishers at their own game within 10 months of launching. That’s what Playbuzz did.”
“Meet Playbuzz, the Platform Leveling the Content-Creation Playing Field.”
Thank You!