SOUTHSHORE.CA
BEST BEST PRACTICESPRACTICESTO INCREASE ONLINE SALESTO INCREASE ONLINE SALES
Las Vegas- Jan 2011
LONG TAIL EFFECT =LONG TAIL EFFECT =$
#products
Brick & Mortar Retailers
BEST SELLERS
Pure digital RetailersNo limit :
MULTIPLY YOUR SUCCESS!!!
Success of online retailersSuccess of online retailers
Hybrid Retailers
In store Online
The STARTING POINT for online success…
The STARTING POINT for online success… your WEBSITEyour WEBSITE
2. Sell your product.
Put info easy to access
3. Less is always more.Don’t loose your
customers…
Be structured.
Use a hierarchical structure Conventions are your friends
Make obvious what is clickable
IDEAL HOME PAGE
IDEAL HOME PAGE
Break pages into defined areas
Large picture
Full Description
All Features
Clear Shipping info
Complete Title
Cust. Ratings
Price (diff. font)
Available colors
Products of the same collection
IDEAL PRODUCT
PAGE
IDEAL PRODUCT
PAGE
Related pictures
0
Sell your product.
More features? Focus on info
Less features?Focus on image
Sell your product.
Many details? Make them visible!
Sell your product.
Many options/colors? Show them all!
Less is always more.
Do not incite use of the BUTTON
FOLLOW US!
Steve Krug Don’t Make me ThinkMatt Balara Flogging Design: Daily Disasters &
Best Practice in Online Shop Design
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