13 Guerilla Research &
Analysis Tools
@devonvsmith
for digital media
How do I (quickly!) collect data on 400 twitter handles?
You type this Google docs
finds this data via formulas
You copy & paste into Excel
bit.ly/TwitScrape
=importxml(A2,"//span[@class='fn']")
or ‘bio’ or ‘adr’
=importxml(A2,"//span[@id='update_count']")
or ‘following_count’ or ‘follower_count’
or ‘lists_count’
So what are these magical formulas?
bit.ly/TwitScrape
How do I (easily!) track competitors on Twitter or Facebook?
search termany public Facebook or Twitter account
date range
report type
bummers:•can’t go back in time•only 500 free per month•Klout & location-verified costs extra
raw data people contenttiming
How do I know my potential reach on Facebook?
facebook.com/ads/create
this is where the magic happens
How do I know when someone unfollows me?
How many clicks is their link getting?
Open Facebook Search
What are people saying about me on Facebook?
How does their website traffic compare to mine?
Help! I need 40,000 tweets in excel.
Tagxedo: when shape (and font! and color! matter)
Packrati.us+ =
How many blog subscribers do they have?
1.Indexed Pages2. Metadata3. Linking domains4. Traffic 5.Blog Analysis6. Twitter Analysis
What are the first steps I should take to improve my SEO? (oh yeah, and what’s SEO?!)
Data scraping: easier than it sounds
Where (and when) should I focus my efforts?
www.24UsableHours.com@devonvsmith
There are too many tools I didn’t have time to share!Flickr photo credits1. custer_flux2. fmgbain4. Christophe Verdier5.tableatny8. ausnahmezustand10. alg2411. urbanmkr12. cloudsoup13. afagen14. storyvillegirl16. Matthieu Aubry17. LexnGer18. Choconancy119. MBK (Marjie)21. JKonig