If At First You Don’t Succeed...
Virginia Crockett & Barbara Ludwig, Qualcomm
The Mobile Learning Journey At Qualcomm
What is mLearning?
It depends…
What is mLearning?
Any activity that allows individuals to be more productive when consuming, interacting with, or creating information, mediated through a compact digital portable device that the individual carries on a regular basis, has reliable connectivity, and fits
in a pocket or purse.
Source: eLearning Guild, 360 Report
on our mobile devices?
What are we doing
Mobile ≠ “Learning” (In the traditional sense…)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
100%
Online to educate
Online to research
Online to keep informed
Tradi@onal User
Mobile user
mLearning: It’s Time! 2009: Half billion people accessed mobile Internet
2011: over 85 percent of new handsets will be able to access
the mobile Web
3G handsets becoming ubiquitous
Smartphone sales growing fast
(Multi-)touch interface “Real” web on
mobile
Source: mobiThinking.com, Global Mobile Stats
2013: The #1 device used to access the web will be the phone
Qualcomm’s Adventures in Mobile Phase I: 2007-2008
Phase II: 2009-2010 Phase III: 2011 - ??
Case Study
Objective Enable mobile access to learning resources
and corporate knowledge to foster informal/formal learning.
Qualcomm’s Adventures in Mobile
Memories…
Our First App… Qualcomm Negotiation Skills (BREW)
Splash Icons Main Menu Content/Quiz
13
Main Menu SPIN Menu Trivia Questions Tips
More Memories… Onboarding a Sales Team (SPIN)
14
15
Even More Memories… mLearning for Customer Service Reps
Qualcomm’s New Mobile (Social) Strategy
Changing Directions
2009 Strategy • Leverage low cost, low risk solutions • Systemic, enterprise approach • Partner with IT - Use what we already have
• Target devices (SmartPhones) • Aggregate mobile ready content
mLearning Portal
2,500+ users 20,000+ Yams
User-driven mobile solutions
Changing Directions, Again
2011 Strategy • Find and meet user’s emerging needs • Focus on connecting people to people and people
to information • Shift from traditional learning to productivity tools • Work across enterprise to find mobile
opportunities • Simultaneous development for web & mobile
To Mobile Learning
Top 7 Challenges
#7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”
#4 - Personal vs. company issued phones
#3 - Fear of IP/CCI leakage
#2 - Security
#1 - Info vs. Learning – Changing Learning’s role
#7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”
#4 - Personal vs. company issued phones
#3 - Fear of IP/CCI leakage
#2 - Security
#1 - Info vs. Learning – Changing Learning’s role
#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social”
#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage
#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
Questions?
Resources • RuderFinn.com, Mobile Intent Index:
http://www.ruderfinn.com/rfrelate/intent/mobile/intent-index.html • mobiThinking.com, Global Mobile Stats:
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats • Jive: http://www.jivesoftware.com/
• WordPress: http://wordpress.org/
• WPTouch WordPress Theme: http://www.bravenewcode.com/products/wptouch-pro/