Identity in a Digital WorldDavid Andrzejek

Digital Life

Music and Video

Socialize

Shop

Work Efficiently

Talk

Text

Digital Life

Music and Video

Socialize

Shop

Work Efficiently

Talk

Text

Digital Experience is Full of Friction

!!!

Mobile is about instant, on-the-go access, but the experience is far from that.

Mobile logins are hard

Difficult to register/buy services

Single factor auth and typical password hygiene is insecure

SocializeWork

Efficiently

Talk

Text

Revenue

User Acquisition

Conversion Rate T i m e t o C o n v e r s i o n

Acquisition Cost

Monthly Average Users

Daily Average Users

Service Providers’ Life

Music and Video Shop

Digital Providers want

Exposure to real new users

Reduce conversion time and cost

Ease purchasing of services

Hyper competition and painfully long free-to-paid conversion times challenge many Digital Service providers

Developers Need Reach“Large market penetration (the ability to reach users) was the most crucial factor for platform selection: half of the respondents across all platforms thought that market penetration was the top reason for platform selection.” –Vision Mobile Developer Economics

1.37B

244M343M

800M

117M119M 250M

404M145M

Total: 1.04B

300M

Digital Providers also want

Reach a large target market of users

Simple Development effort

Simple business terms