I TRY TO LIVE EVERY DAY AS IF IT WERE THE FINAL DAY. THESE ARE THE LITTLE BITS OF MY EXTRAORDINARILY ORDINARY LIFE
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#liveandrelive
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OBJECTIVES & MEASUREMENT
Awareness
GRPs, Impressions
Engagement
Facebook Entries, QR Scans
Sales
Tickets, Box Office Ratings
WOM
Shares, Blog Posts, PR
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• 173% more likely to say rom-coms are their favourite films
• 134% more likely to watch a film at the cinema than on TV
• 82% more likely to share content through mobile
• Men in relationships are 83% more likely to see rom-coms
TARGET AUDIENCE
Females 15-49 – Single Couples 15-49 Rom-com Fans
Source: TGI
COMPETITIVE LANDSCAPE
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PICADILLY CIRCUS
SOMERSET HOUSE
CINEMA PREVIEW’S
PUBLIC TRANSPORT
THE LOUVRE
SYDNEY OPERA HOUSE
EXECUTION
MEDIA STRATEGY
8C
OW
NED
EA
RNED
BO
UG
HT
CAMPAIGN INTEGRATION
EXCITE & INVITE EDUCATE EXPERIENCE AMPLIFY
TV blipverts
OOH special builds
Online: Mirrors TV
PR
#liveandrelive
#liveandrelive
#liveandrelive
Online: Mirrors TV
Photobooths Live cinema Live cinema
WOM
WOM
REVENUE EXPECTATIONS
10
48%
2%
11%
11%
7%
5%
6%
7% 2%
1%
UK
Russia
Australia
Germany
Spain
France
Italy
Korea
Brazil
Mexico
Campaign Goals
Gross revenue: $135,000,000
Theatre cut: 40%
Net revenue: $81,000,000
Avg. ticket price: $10
Tickets to sell: 13,500,000
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