I see it first on…
Media ClipRemoved for smaller
file size
F.TV is the only 24/7 Fashion, beauty and style television station worldwide.
F.TV is independent since it‘s inception in 1997. It has established itself as the TV authority for lifestyle, trends and fashion styling.(Fashion TV is an integral part of the fashion landscape – The Face UK 03 / 04)
F.TV is one of the 10 best distributed channels worldwide (Top 5 outside USA).
F.TV is fast and informative and at the same time glamorous and sexy.
Global Reach
132 million households = approx. 500 million viewers in over 130 countries on 5 continents.
Global Symbol:
F.TV is recognised as a global symbol for the newest designer trends, the lifestyle of fashion professionals and the glamour of models.
Who is FTV?
TO BE AHEAD OF THE RESTTO BE AHEAD OF THE RESTFashion TV is the first global media to deliver the latest fashion trends, models, events, news and gossip.
F is First in information – when it happens, where it happens.
TO INNOVATETO INNOVATEFashion TV’s cutting edge programming, creative distribution and broadcasting technologies produce a fashion coverage of the highest quality.
F is First to audiences all over the world.
TO ENTERTAINTO ENTERTAINFashion TV ‘s unique mix of Fashion and music gives viewers a VIP seat at the best Shows in the world.
F is First in Fashion
FTV Mission Statement
The Brand
F is for FASHION
F is for FIRST in Fashion
Spot is for the spotlight on the worlds catwalks
Diamond is the most valuable and exclusive object. It represents glamour, beauty, luxury and eternity. Diamonds are a girls best friend.
The Fashion TV brand mirrors our exclusivity and actuality, our focus on contemporary style and the glamorous world we cover. To our customers it symbolises the value at whose base Fashion TV acts as a fundament.
Program
Based on Fashion Shows
Fashion Weeks Milan, New York, London, Paris, Madrid, Shanghai etc.
Swim & Beach wear
Lingerie
World Fashion
Seasonal
Haute Couture
Thematic Programs
Les Créateurs Designers at Work Designers Talk Flashback
Models Models Talks Happy Birthday
Photographers
FTV Party Best Parties, Best Clubs,
Worldwide
Stars & Cars Formula 1 – VIP backstage
Stars & Style Celebrity Lifestyle
Fairs / Exhibitions Cannes Festival, Carnival
Rio…
Film & Fashion movie launches, fashion on
the silver screen.
Hair & Make up Catwalk trends, advice etc
Midnight Hot
Magazines
Other programs
Shoot Me!!! Micro reality series
Model Awards Awards for pro.
ModelsNEW FTV SPY
All programs are produced by FTVand provide endorsement & placement
opportunities
Distribution
Africa10 Million
North America5 million
Europe40 million
South America7,5 million Australia & NZ
1.5 million
Asia & Middle East76 million
Africa2 million
Total: 132 Million Households = approx. 500 Million viewersTotal: 132 Million Households = approx. 500 Million viewers
31 Satellites 2000 Cable Systems
And…
FTV is the best distributed channel in public places:
1st in Clubs, Bars and Restaurants1st in Gyms and Health clubs1st in Hair and Beauty Salons1st in Fashion & Cosmetic BoutiquesAlso in Airports, Train stations, City Screens etc…
Total over 100 000 public places
+ High Recall: According to EMS 20% recall viewing FTV regularly in public places.
Who views FTV?
Quantity & Segmentation
F.TV is watched in over 130 million households in 130 countries Market size is approx. 500 Million viewers.
A minimum of 30 million viewers are reached per week. (50 million after three weeks, 80 million in six weeks).
Core viewers are 18-45 years old and are members of both genders and of high socio-economic classes.
F.TV Positioning
Viewer Profile(based on results of the 2003 EMS survay)
FTV viewers are more affluent, better educated and older then MTV viewers.
FTV viewers are younger then CNN viewers but fall into similarly high income brackets.
A majority of FTV viewers are between 18-45 years old – early adopters, opinion leaders and high earners.
FTV Viewers are on average younger then Sport channel viewers and have a higher spending power.
19.6 13.84 9.33 7.66 16.92
Eurosport MTV FTV MTV2 ITV News
Viewing habits
Duration
Fashion TV-
Vs. MTV 67 % Vs. Eurosport 47 %Vs. ITV News 55 %Vs. MTV 2 122 %
0
500
1000
1500
2000
2500
6H30 7H 8H 10H11H12H 13H14H 15H16H17H18H19H 20H21H 22H 23H 23H30 24H
LAV SD LAD
Viewing Time
Mon.-Fri.
Mon.Sun.
Weekend
LocationOut of Home20%
At Home80%
Figures by BARB
Figures by MediaCabSat
Source EMS 2003
Why communicate through FTV?
FTV is one of the world’s best distributed channels
FTV is the number one channel in public places
FTV is the gatekeeper to the fashion world
FTV in an image-effective communication channel
FTV endorses brands to transforms corporate communications
into fashion statements.
FTV sets consumer trends with the most sought after viewers.
f.tvGlobal Brands Global Audience
Sagem, Coty, EMI, Toyota, France Telecom, Audi, Swarovski, AlfaRomeo, Jaguar, Bell & Ross, Chanel (Allure), Giorgio Armani, Martini, Sony, Nissan, Nokia, Sharp, Seat, Citroen, SPI Stolichnaya, Siemens Xelibri, Chopard, Kronembourg, Absolut Vodka, Moet & Chandon, Piper Heidsieck, Lancome, Shark, Hilton Hotels, Opel etc…
E.g. Highlights in June
Fashion Weeks:
-Paris
-Sao Paulo
-New York
-London
-Milan
I see it first on FTV
Ways for co-operation
Classical advertising, banners, scroll text
Product placement
Event Sponsoring
Website Promotion
Loyalty program promotion
Global Multi-Channel Coherent Communication
Classical Adverts, Banners, Scroll texts
Global or regional broadcast is possible
Reach a globally unique target audience–FTV viewers are:
young – early attraction of long-time customers
well off – financially strong customers
style oriented – FTV viewers are opinion leaders
male and female
Price advantage:1 month on CNN (only ads) =400 000€
1 month FTV (ads, web, banner)=100 000€
1 x 30 Sec. local UK (Carlton) = 34 000€
1 x 30 Sec. global FTV = 2 400€
Countries / Regions Number of ContactsFrance 929UK 1400Europe 14,158Asia 41,663South Africa 4,500America 6,172
Audience per Spot
Total Fashion TV minimum:66,493 contacts per spot
Countries / Regions Number of ContactsFrance 4180UK 6300Europe 63.711Asia 187.500South Africa 20.250America 27.774Total Fashion TV peak: 309,715 contacts per spot
Extrapolations from BARB and Media CabSat
Off peak Peak
500
450
400
350
300
250
200
150
100
50
0 0%
10%20%
30%40%
50%
60%70%
80%90%
100%
Time
Vwrs.Hshlds. %
Reach 50%
in 4Month
Cumulative reachOver 4 months ftv reaches up to 50 percent of its connected viewers.
132
118.8
105.6
92.4
79.2
66.0
52.8
39.6
26.4
13.2
0
WEEKS
Million
Event sponsoring/Fashion party/ Fashion Bar
Local Presence
Direct customer contact
Event On-Air on FTV globally
VIP contact
PR opportunity
Partnership with international Fashion Bars
Website Promotion
FTV Online attracts 500 000 users per month
Average user reads 12 pages and stays for 11 minutes.
On average 16-21 Million impressions a month.
21 Million votes for 2003 Model awards.
Interlinking of Websites
Hotlinks (e.g. Milan Fashion Week– Milan Models fly/drive/eat/drink/use…)
Internet banner
Product Placement / Endorsement
Fashion TV can place products in it’s productions show Models use a product or service etc…
Brands can become presenters of certain broadcasts, i.e. FTV Fashion Weeks Italy presented by Alfa Romeo…
FTV can produce a Model calendars, shooting to be broadcasted on FTV…
There are many possibilities of co-operation. It is in Fashion TV‘s interest to provide the best possible solution for your marketing communication needs.
The following concepts represent Fashion TV‘s suggestions for beginning business relations.
Of course we remain open to any suggestions…
THE CAMPAIGNAchieves
maximum impact
250 Million Viewers can be
reached in 4 Month.
Uses a global language of Fashion and quality Music, that appeals to consumers when they buy, where they
buy.
ON - AIR
Gets differentiation through co-
operating with a partner who knows the importance of being“l’original”
ON - GROUND ON - LINE
PLACEMENT
24/7WE WORK
MAKE GLOBAL TV WORK FOR YOU
EVERY HOUR EVERY DAY
(by opting for one of the following packages)
FTV Diamond Sponsorship present XXX to our viewers at least once an hour, 24 /7, On-Air, On-Ground and On–Line.
Get maximum impact with a 4 month campaign – reach a maximum of 250 Million viewersas the exclusive sponsor in your category.
For the cost of 500 000€ XXX receives: - Endorsement: FTV will endorse your brand with banners and on-screen logo during suitable broadcasts
Minimum exposure 12x7 sec. banners every day
- Product Placement: a) FTV will show your product being used by models in fashionweeks, FTV beach, Awards… Minimum exposure 10 x 3 min. clips (3 placements per clip). Each clip gets 60 exposures over 4 month total 600 exposures. b) FTV will show your product being used by models in their daily life in programs like A day in
the life of… Minimum exposure 10 x 3 min. clips (3 placements per clip). Each clip gets 60 exposures over 4 month total 600 exposures.
- Event Sponsorship: FTV will associate your brand with events on the ground FTV will broadcast 4 x 1 Minute Clips of XXX Events (Provided by XXX) 30 exposures per clip
over 4 month total 120 exposures. XXX will be included in 6 FTV Parties and appears in on ground activity and promotion. Also XXX will be included with 3 placements in each 1min. Party clip. 30 broadcasts per clip = total of 120 exposures.
- Classical Advertising: Show your adverts on FTV Minimum exposure 12 x 20 sec. advert every day
- Website Promotion: Be present on FTV online with banners, hotlinks and downloads of “your broadcasts”. XXX will be promoted for 4 month on 10% of the area on FTV, Model Awards and Fmen websites who will be interlinked with the XXX website. Estimated impressions 20 millions equivalent to 4 million visitors
FTV Platinum Sponsorship
present XXX to our viewers at least once an hour, 24 /7, On-Air, On-Ground and On–Line.
Get impact with a 4 month campaign – reach approx. 180 Million viewers.
For the cost of 250 000€ XXX receives:
- Endorsement: FTV will endorse your brand with banners and on-screen logo during suitable broadcasts Minimum exposure 9x5 sec. banners every day
- Event Sponsorship: FTV will associate your brand with events on the ground FTV will broadcast 4 x 1 Minute Clips of XXX Events (Provided by XXX) 30 exposures per clip
over 4 month total 120 exposures.
- Classical Advertising: Show your adverts on FTV Minimum exposure 12 x 20 sec. advert every day
- Website Promotion: Be present on FTV online with banners, hotlinks and downloads of “your broadcasts”. XXX will be promoted for 4 month on 10% of the area on FTV, Model Awards and Fmen websites who will be interlinked with the XXX website. Estimated impressions 20 millions equivalent to 4 million visitors
YOU
Message
FTV
Value
Image Reach Economic
Channel
Viewers
Relevance
Backstage Front stage
Benefit
For your questions
kindly contact
Yaron M. Jakubowicz, MSc (LSE)Marketing & Brand Manager
fashion tv
10/12 rue Hamelin75016 Paris, France
Tel.: +33 (0)1 45 05 45 45
Fax.: +33 (0)1 45 05 45 44
E-Mail: [email protected]
APPENDIX
EMS 2003
“The European Media & Marketing Survey (EMS) is the industry standard.
EMS collects detailed information on the behaviour of 40 million upmarket Europeans across 16 countries.
EMS 2003 is based on over 27,000 interviews.”
Influential Opinion Leader
19,2%
20,5%
21,1%
23,2%
24,6%
24,9%
25,7%
26,6%
24,6%
0% 5% 10% 15% 20% 25% 30%
Average
Eurosport
EuroNews
MTV
Fashion TV
CNN Int'l
CNBC
Bloomberg TV
BBC World
Frequent Int'l Business Activities
4,0%
4,5%
4,9%
5,4%
6,0%
6,2%
6,7%
7,2%
6,6%
0% 2% 4% 6% 8%
Average
Eurosport
EuroNews
MTV
CNN Int'l
CNBC
Fashion TV
Bloomberg TV
BBC World
Managers & Higher
20,4%
21,9%
23,0%
26,0%
26,4%
27,0%
27,2%
31,0%
23,1%
0% 5% 10% 15% 20% 25% 30% 35%
Average
EuroNews
Eurosport
Fashion TV
MTV
CNN Int'l
CNBC
BBC World
Bloomberg TV
Decision Makers
24,0%
27,4%
28,3%
28,9%
33,9%
34,7%
35,0%
36,1%
27,3%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Average
Fashion TV
Eurosport
EuroNews
MTV
CNN Int'l
CNBC
Bloomberg TV
BBC World
Top Int'l Decision Makers
10,7%
12,3%
13,6%
15,6%
15,6%
15,8%
16,8%
11,4%
12,7%
0% 5% 10% 15% 20%
Average
Fashion TV
Eurosport
EuroNews
MTV
CNBC
CNN Int'l
Bloomberg TV
BBC World
EMS Business
7,2%
8,3%
8,7%
8,9%
10,7%
10,8%
11,6%
12,7%
10,2%
0% 2% 4% 6% 8% 10% 12% 14%
Average
Eurosport
EuroNews
MTV
Fashion TV
CNN Int'l
CNBC
BBC World
Bloomberg TV
High Net Worth Individuals
5,2%
5,5%
5,7%
5,9%
7,4%
7,9%
8,9%
10,9%
6,1%
0% 2% 4% 6% 8% 10% 12%
Average
MTV
Eurosport
EuroNews
Fashion TV
CNN Int'l
BBC World
CNBC
Bloomberg TV
International Air TravelAny
20,9%
23,0%
25,0%
25,5%
28,1%
29,6%
30,3%
32,4%
27,7%
0% 5% 10% 15% 20% 25% 30% 35%
Average
Eurosport
EuroNews
MTV
Fashion TV
CNN Int'l
Bloomberg TV
CNBC
BBC World
International Air Travel3+ trips
18,4%
19,1%
21,5%
22,5%
24,3%
26,9%
28,4%
29,9%
26,2%
0% 5% 10% 15% 20% 25% 30% 35%
Average
Eurosport
EuroNews
MTV
CNN Int'l
Fashion TV
Bloomberg TV
CNBC
BBC World
International Air Travel6+ trips
6,2%
7,0%
7,9%
8,2%
9,5%
10,7%
12,0%
12,2%
10,9%
0% 2% 4% 6% 8% 10% 12% 14%
Average
Eurosport
EuroNews
MTV
CNN Int'l
Bloomberg TV
Fashion TV
CNBC
BBC World
First/Business in Europe
9,9%
11,7%
12,0%
12,4%
13,0%
13,4%
13,6%
15,8%
10,7%
0% 5% 10% 15% 20%
Average
Fashion TV
Eurosport
MTV
EuroNews
CNN Int'l
CNBC
Bloomberg TV
BBC World
First/Business ex Europe
8,2%
9,4%
10,0%
10,7%
11,5%
12,3%
12,4%
13,6%
11,0%
0% 5% 10% 15%
Average
Eurosport
MTV
EuroNews
Fashion TV
CNN Int'l
CNBC
Bloomberg TV
BBC World
Long Haul Air TripsAny
27,6%
29,0%
31,8%
32,1%
34,1%
34,3%
36,1%
37,0%
37,8%
0% 10% 20% 30% 40%
Average
Eurosport
EuroNews
MTV
CNN Int'l
BBC World
CNBC
Bloomberg TV
Fashion TV
Long Haul Air Trips3+ trips
4,8%
5,3%
6,0%
6,5%
7,3%
8,3%
8,7%
9,1%
8,6%
0% 2% 4% 6% 8% 10%
Average
Eurosport
MTV
EuroNews
CNN Int'l
Bloomberg TV
Fashion TV
BBC World
CNBC
Int'l Business Air TripsAny
20,9%
23,0%
25,0%
25,5%
28,1%
29,6%
30,3%
32,4%
27,7%
0% 5% 10% 15% 20% 25% 30% 35%
Average
Eurosport
EuroNews
MTV
Fashion TV
CNN Int'l
Bloomberg TV
CNBC
BBC World
Int'l Business Air Trips3+ trips
9,1%
10,1%
11,7%
11,7%
13,6%
15,1%
16,7%
17,1%
14,0%
0% 5% 10% 15% 20%
Average
Eurosport
MTV
EuroNews
CNN Int'l
Fashion TV
Bloomberg TV
CNBC
BBC World
Int'l Business Air Trips6+ trips
4,4%
5,1%
5,7%
6,1%
7,0%
8,3%
9,1%
9,3%
7,8%
0% 2% 4% 6% 8% 10%
Average
Eurosport
EuroNews
MTV
CNN Int'l
Fashion TV
Bloomberg TV
BBC World
CNBC
Int'l Private Air TripsAny
50,0%
52,0%
52,4%
56,8%
57,0%
57,4%
57,8%
59,9%
57,7%
45% 50% 55% 60% 65%
Average
Eurosport
EuroNews
MTV
CNN Int'l
BBC World
Fashion TV
Bloomberg TV
CNBC
Int'l Private Air Trips3+ trips
9,2%
9,8%
10,8%
11,2%
11,3%
12,0%
13,8%
13,9%
12,7%
0% 5% 10% 15%
Average
Eurosport
MTV
EuroNews
Bloomberg TV
CNN Int'l
Fashion TV
BBC World
CNBC
Int'l Private Air Trips6+ trips
4,4%
5,1%
5,7%
6,1%
7,0%
8,3%
9,1%
9,3%
7,8%
0% 2% 4% 6% 8% 10%
Average
Eurosport
EuroNews
MTV
CNN Int'l
Fashion TV
Bloomberg TV
BBC World
CNBC
31+ Hotel Nights for Business
4,7%
5,5%
6,2%
6,4%
6,5%
6,9%
7,6%
8,1%
6,9%
0% 2% 4% 6% 8% 10%
Average
Eurosport
MTV
EuroNews
CNN Int'l
Fashion TV
BBC World
Bloomberg TV
CNBC
11+ Hotel Nights for Pleasure
34,7%
36,5%
37,7%
38,8%
39,3%
39,4%
39,4%
39,9%
40,9%
30% 32% 34% 36% 38% 40% 42%
Average
Eurosport
EuroNews
MTV
CNN Int'l
CNBC
BBC World
Bloomberg TV
Fashion TV
Alcohol
32,4%
33,5%
34,3%
37,5%
38,0%
39,6%
39,9%
40,8%
37,4%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Average
EuroNews
Eurosport
Fashion TV
CNN Int'l
MTV
Bloomberg TV
CNBC
BBC World
Watches / Jewellery
5,9%
6,5%
6,6%
7,2%
7,5%
7,6%
8,3%
8,4%
6,9%
0% 1% 2% 3% 4% 5% 6% 7% 8% 9%
Average
EuroNews
Eurosport
Fashion TV
BBC World
MTV
CNN Int'l
CNBC
Bloomberg TV
Perfume / Cosmetics
30,9%
32,3%
32,7%
36,0%
36,8%
37,2%
39,6%
39,8%
37,1%
0% 10% 20% 30% 40% 50%
Average
EuroNews
Eurosport
Bloomberg TV
MTV
Fashion TV
CNN Int'l
CNBC
BBC World
Cigarettes
24,4%
25,7%
26,7%
28,5%
28,8%
28,9%
29,4%
29,7%
30,4%
0% 5% 10% 15% 20% 25% 30% 35%
Average
EuroNews
Eurosport
CNN Int'l
BBC World
MTV
CNBC
Bloomberg TV
Fashion TV
Perfumes over 150 €
9,1%
10,0%
10,4%
11,0%
11,2%
12,3%
12,8%
13,0%
12,6%
0% 2% 4% 6% 8% 10% 12% 14%
Average
Eurosport
MTV
EuroNews
CNN Int'l
CNBC
Fashion TV
BBC World
Bloomberg TV
Cosmetics over 150 €
6,0%
6,0%
6,3%
6,3%
7,0%
7,1%
7,7%
7,7%
9,8%
0% 2% 4% 6% 8% 10% 12%
Eurosport
Bloomberg TV
Average
EuroNews
CNN Int'l
MTV
CNBC
BBC World
Fashion TV
Skin Care Products over 150 €
8,6%
8,8%
9,1%
9,3%
9,4%
9,6%
10,2%
11,4%
11,4%
0 0,02 0,04 0,06 0,08 0,1 0,12 0,14
Eurosport
Bloomberg TV
EuroNews
CNN Int'l
Average
MTV
CNBC
BBC World
Fashion TV
Desktop Computer
13,8%
13,9%
14,2%
14,3%
14,4%
14,5%
15,2%
16,6%
15,7%
0% 5% 10% 15% 20%
Eurosport
EuroNews
Average
BBC World
CNN Int'l
MTV
Bloomberg TV
Fashion TV
CNBC
Laptop Computer
5,7%
5,7%
5,8%
6,0%
6,1%
6,3%
6,4%
6,4%
7,3%
0% 1% 2% 3% 4% 5% 6% 7% 8%
Eurosport
Average
BBC World
MTV
CNBC
EuroNews
CNN Int'l
Bloomberg TV
Fashion TV
Palmtop Computer
2,3%
2,7%
2,8%
3,0%
3,1%
3,4%
3,7%
4,3%
3,7%
0% 1% 2% 3% 4% 5%
Average
Eurosport
MTV
CNN Int'l
EuroNews
BBC World
CNBC
Fashion TV
Bloomberg TV
Games Console
5,5%
5,5%
5,6%
5,8%
5,9%
6,3%
6,4%
6,4%
6,2%
5% 5% 5% 6% 6% 6% 6% 6% 7%
CNN Int'l
Average
Eurosport
MTV
EuroNews
Fashion TV
BBC World
CNBC
Bloomberg TV
TV Set
10,8%
11,0%
11,6%
11,7%
11,8%
12,2%
13,1%
13,3%
13,8%
0% 5% 10% 15%
BBC World
Average
CNN Int'l
Eurosport
EuroNews
MTV
CNBC
Bloomberg TV
Fashion TV
Watches over 750 €
15,7%
16,4%
16,7%
18,1%
18,4%
19,4%
19,8%
20,9%
21,5%
0% 5% 10% 15% 20% 25%
Average
Eurosport
MTV
CNN Int'l
EuroNews
BBC World
Bloomberg TV
CNBC
Fashion TV
Type of Car, Main or SecondHatchback
33,4%
35,9%
36,4%
36,4%
36,5%
37,1%
38,4%
39,2%
33,7%
30% 32% 34% 36% 38% 40%
EuroNews
Fashion TV
Eurosport
BBC World
Bloomberg TV
Average
CNN Int'l
CNBC
MTV
Type of Car, Main or Second Station Wagon/Estate Car
20,8%
20,9%
21,2%
22,4%
23,0%
23,1%
23,2%
23,4%
17,6%
0% 5% 10% 15% 20% 25%
Fashion TV
Average
EuroNews
Bloomberg TV
CNN Int'l
Eurosport
MTV
CNBC
BBC World
Type of Car, Main or Second Space Cruiser
9,3%
10,2%
10,2%
10,4%
10,4%
10,5%
10,6%
11,5%
10,9%
0% 2% 4% 6% 8% 10% 12% 14%
CNBC
Eurosport
Average
BBC World
EuroNews
MTV
CNN Int'l
Fashion TV
Bloomberg TV
Type of Car, Main or Second Saloon
47,5%
49,1%
50,5%
50,5%
50,6%
51,0%
51,1%
54,3%
53,8%
44% 46% 48% 50% 52% 54% 56%
MTV
CNBC
BBC World
CNN Int'l
Eurosport
Bloomberg TV
Average
Fashion TV
EuroNews
Type of Car, Main or Second 4x4
5,1%
5,3%
5,4%
5,6%
5,8%
6,2%
6,3%
6,4%
8,7%
0% 2% 4% 6% 8% 10%
MTV
Eurosport
Average
CNN Int'l
EuroNews
BBC World
Bloomberg TV
CNBC
Fashion TV
Type of Car, Main or Second Coupé/Sports
5,3%
6,1%
6,1%
6,3%
6,4%
6,5%
7,4%
7,8%
9,2%
0% 2% 4% 6% 8% 10%
Average
CNN Int'l
Eurosport
BBC World
MTV
EuroNews
CNBC
Bloomberg TV
Fashion TV
Purchased Last Year: Main or Second Car
30,8%
32,4%
32,5%
32,6%
33,5%
33,6%
34,5%
34,9%
36,9%
26% 28% 30% 32% 34% 36% 38%
Average
CNN Int'l
Eurosport
BBC World
EuroNews
MTV
CNBC
Bloomberg TV
Fashion TV
Number of Cars in Households: None
1,3%
1,5%
2,1%
2,1%
2,2%
2,3%
2,4%
2,5%
1,5%
0% 1% 1% 2% 2% 3% 3%
Bloomberg TV
CNBC
Fashion TV
BBC World
Eurosport
EuroNews
CNN Int'l
MTV
Average
Number of Cars in Households: 1
29,7%
32,8%
33,3%
34,0%
34,2%
34,6%
34,7%
35,1%
26,9%
0% 10% 20% 30% 40%
Fashion TV
Bloomberg TV
EuroNews
CNN Int'l
CNBC
Average
MTV
Eurosport
BBC World
Number of Cars in Households: 2
49,0%
49,2%
49,4%
49,5%
50,1%
50,3%
50,4%
53,5%
53,5%
46% 48% 50% 52% 54%
Eurosport
CNBC
Average
BBC World
CNN Int'l
MTV
EuroNews
Bloomberg TV
Fashion TV
Number of Cars in Households: 3
11,8%
12,1%
12,6%
13,0%
13,2%
13,6%
14,2%
14,6%
16,5%
0% 5% 10% 15% 20%
MTV
BBC World
Average
Eurosport
CNN Int'l
EuroNews
CNBC
Bloomberg TV
Fashion TV
3+ Visits / Year
45,4%
45,5%
45,6%
47,0%
48,2%
48,3%
48,5%
50,7%
53,0%
40% 42% 44% 46% 48% 50% 52% 54%
Eurosport
BBC World
CNBC
Average
MTV
Bloomberg TV
CNN Int'l
EuroNews
Fashion TV
6+ Visits / Year
21,5%
23,2%
23,7%
23,8%
23,9%
24,4%
25,0%
26,5%
30,1%
0% 5% 10% 15% 20% 25% 30% 35%
Eurosport
BBC World
Average
MTV
CNBC
CNN Int'l
Bloomberg TV
EuroNews
Fashion TV
Heavy Users
55,0%
57,6%
59,2%
59,5%
59,5%
60,2%
61,5%
64,3%
66,4%
0% 10% 20% 30% 40% 50% 60% 70%
Average
Eurosport
EuroNews
MTV
Bloomberg TV
CNN Int'l
CNBC
BBC World
Fashion TV
Less Frequent Users
16,3%
21,9%
23,9%
24,1%
24,8%
26,4%
26,5%
27,5%
18,0%
0% 5% 10% 15% 20% 25% 30%
Bloomberg TV
Fashion TV
BBC World
CNBC
EuroNews
CNN Int'l
Eurosport
MTV
Average
Light Internet Usage
50,1%
50,3%
51,3%
52,2%
52,6%
52,7%
53,1%
54,3%
50,7%
48% 49% 50% 51% 52% 53% 54% 55%
Bloomberg TV
EuroNews
Fashion TV
CNBC
Eurosport
CNN Int'l
Average
BBC World
MTV
Light Usage: 5 hours or less a week
Medium Internet Usage
13,1%
14,7%
15,3%
17,1%
17,3%
17,4%
17,7%
18,9%
19,1%
0% 5% 10% 15% 20% 25%
Average
Eurosport
EuroNews
CNN Int'l
MTV
CNBC
BBC World
Bloomberg TV
Fashion TV
Medium Usage: 6-10 hours a week
Heavy Internet Usage
9,3%
10,3%
11,7%
12,6%
13,0%
13,7%
15,0%
17,0%
14,0%
0% 5% 10% 15% 20%
Average
Eurosport
EuroNews
CNN Int'l
MTV
BBC World
Fashion TV
CNBC
Bloomberg TV
Heavy Usage: 11 hours or more a week
Beer
30,1%
30,7%
31,8%
32,1%
32,6%
32,6%
32,7%
33,3%
26,4%
0 0,05 0,1 0,15 0,2 0,25 0,3 0,35
Fashion TV
EuroNews
Average
CNBC
CNN Int'l
Bloomberg TV
Eurosport
MTV
BBC World
Wines / Champagne
41,1%
41,4%
41,6%
43,3%
43,4%
43,8%
43,8%
45,2%
39,2%
36% 38% 40% 42% 44% 46%
Fashion TV
EuroNews
Eurosport
Bloomberg TV
Average
MTV
CNBC
BBC World
CNN Int'l
Whiskey
8,7%
9,1%
9,7%
9,8%
10,3%
10,4%
10,6%
11,3%
10,0%
0% 2% 4% 6% 8% 10% 12%
EuroNews
Average
BBC World
Eurosport
Fashion TV
CNN Int'l
MTV
CNBC
Bloomberg TV
Owns Shares, Equities, Bonds
58,1%
58,6%
60,5%
60,6%
60,7%
61,5%
63,7%
66,5%
60,1%
52% 54% 56% 58% 60% 62% 64% 66% 68%
Average
EuroNews
Fashion TV
Eurosport
MTV
CNN Int'l
BBC World
CNBC
Bloomberg TV
Holds a Gold Credit Card
21,2%
22,1%
23,1%
24,0%
24,3%
24,4%
27,9%
28,8%
25,0%
0% 5% 10% 15% 20% 25% 30% 35%
Average
EuroNews
Eurosport
MTV
CNN Int'l
BBC World
Fashion TV
CNBC
Bloomberg TV
Arts Oriented
25,9%
27,2%
28,0%
28,4%
28,9%
30,1%
30,3%
32,1%
29,9%
0% 5% 10% 15% 20% 25% 30% 35%
Bloomberg TV
Eurosport
MTV
Average
EuroNews
Fashion TV
CNN Int'l
BBC World
CNBC
Arts oriented: people who have visited either a theatre, ballet/opera, concert or a
museum/Gallery, art exhibition at least 6 times in the past year.
Gender Repartition
101Male
98Female
Index vs. Average
101Male
98Female
Index vs. Average
Age Repartition
7055+
10950-54
9845-49
11340-44
13635-39
20018-34
Index vs. Average
7055+
10950-54
9845-49
11340-44
13635-39
20018-34
Index vs. Average
Universe: 18 & +
ESOMAR Social Class
109ABC
98AB
93A
Index vs. Average
109ABC
98AB
93A
Index vs. Average
Weight of Internet Usage
Index vs. Average
Non Users 64
Light 97
Medium 145
Heavy 150
Mobile Phone Users
Index vs. Average
Non Users 91
Less Frequent Users
120
Heavy Users 65
Place of Viewing Fashion TV in the last 30 days
Education
Language Spoken
Key Target Groups
6%
10% 11%
27%
0%
5%
10%
15%
20%
25%
30%
Hight NetWorth
Individuals
EMSBusiness
Top Int'lDecisionMakers
DecisionMakers
Index vs. Average
High Net Worth Ind. 112
EMS Business 102
Top Int’l Decision Makers 138
Decision Makers 115