[Rachel Bingham]
• Color
• Contour bias
• Mimicry
• Ockham’s razor(less is more)
• Readability
• Rule of thirds
• Similarity
• Storytelling
• Symmetry
• Three-dimensional projection
WHAT IT DOES WELL
WHAT NEEDS IMPROVEMENT
• 80/20 Rule
• Comparison
• Mimicry
• Similarity
• Storytelling
• Veblen Effect (give it luxury)
• Highlighting
• Closure
• Mimicry
• Similarity
• Ockham's Razor
TIME TO REDESIGN