John Williams, Jennifer Wong, Deron Scott, Rachel Toe
HUM 186
04/04/2013
Kathy Kamauu
Effects of Advertising Presentation
Agenda:• Ethical standards for advertising.•Advertising affected American culture.• The key persuasive techniques used in consumer
advertising.• Critical issues that may arise in advertising .• Commercial that strikes you.
Ethical standards for advertising determined by:
• Better Business Bureau.
• American Association of Advertising Agencies.
• USDA.
Advertising Effects on American culture
• New inventions.
• Advertising on society.
•Advertising in politics.
•Advertising on the culture of a country
Persuasive techniques used in consumer advertising:•The Bandwagon Appeal.•Celebrity Association or Testimonial.•Emotional Appeal.•Humor.•The Anti-bandwagon Appeal.
•Slogan.•Glittering Generality•Product Comparison•Repetition•Weasel Words
Children in advertising
• Sexualized imagery.
• Underdeveloped cognitive and mental capacities.
• Being taken advantage of.
• The creation of demand for unnecessary products
Advertising in schools.
• Distraction to students• Irrelevant to academic
studies• Advertisements only
serves the needs of the consumers not students
Health and advertising.
• Misleading• Scam• Not everything
advertised is healthy but commercials makes it look so good• Certain commercials
target only selected audiences
Political advertising.
• Too much money so little time• Almost all ads are
negative• Some voters actually
change minds because of ads
Find one example of a commercial that strikes you as particularly creative and appealing:
http://www.youtube.com/watch?v=0eN9KP6lOZs
Unusual Elements:
• Creative•Humorous•Encouraging• It got the point across
Target Groups:
• Teenager•Young family's•Kids•Minorities
Appeal to Consumers:
• The usage of music media•Natural and commercial coloring makes it more appealing
to consumers.• Proper packaging marketing
Conclusion:Fast food has had major impact with advertisement. The associations
are to make sure all advertisements are not offense and follows all ethics. Commercials have been used to persuade young crowds and
adults to buy a product.
Questions?
Reference.• www.ehow.com/french-food/www.ehow.com/about_4596406_what-food-coloring-made.html ]
• http://www.icharter.org/standards/eas405/
• http://www.bbb.org/us/bbb-code-of-advertising/
• http://www.aaaa.org/about/association/Documents/AA110.pdf
• http://www.icharter.org/standards/eas405/
• http://www.buzzle.com/articles/persuasive-advertising-techniques.html
• http://www.rzuser.uni-heidelberg.de/~el6/presentations/pres_c2_hoa/ContempSources.htm
• http://www.foxnews.com/story/0,2933,601524,00.html