Huawei Devices Presentation
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2Who are we…Who are we…
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Huawei DeviceHuawei Device’’s Strategys Strategy
MBB / Handset Industry / Enterprise DeviceConnected Home Solution
AppsTMS
Online update
Smart DeviceSimple World
Simple to operateSimple to connectSimple to use
Smart Device
Hosting CenterDSM / Hispace
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MBB Handset Convergence
Huawei Device
Huawei DeviceHuawei Device’’s Product Portfolios Product Portfolio
Mobile Broadband
No.1 in global market with
55% Share
Android
Top5 in global smart
phone market with about 9% Share 2011Q1
3G Gateway
No. 1 in global market
FWT
No. 1 in global market with
35% Share
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Huawei Device in AfricaHuawei Device in Africa
Huawei as a reliable, long term partner.
• Partnerships with top operators across Africa, such as MTN,
Vodacom, Bharti, Safaricom, ET.
Authorized service agent
Full Covered Service Network in Africa
High level repair center
• Various support systems for our customers, such
as Market Cooperation, On Site Support, Local
Service & Training.
Leading position in terminal industry of Africa
MBB Market Share Handset Market Share
Home Convergence Market Share
73%
27%Huawei
Others
Smart Phone Market Share in Kenya
Handset Market Share
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Where are we going…Where are we going…
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One of the world's most innovative technology
brands
Where we have come Where we have come from ... our brand storyfrom ... our brand storyWhere we have come Where we have come from ... our brand storyfrom ... our brand story
One of the world's leading communication-infrastructure
brands
One of the leading OEM suppliers to the
communications industry
We have always been driven by a desire to do things differently, to do things better. It’s not surprising, then, that all of the world’s leading mobile phone operators speak highly of us.
You don’t get to become the world’s leading B2B communications brand if you are not simply the best in the business.
Not only can we supply the most innovative, cost-efficient technical solutions, we can also design, build and install tailored system enhancements that make the end-user’s life that bit more pleasurable and the clients technical and financial directors’ day quite a little easier.
Thanks to this “can do” spirit, when operators the world over pick up the phone to talk to the brand they trust, there’s now a very good chance they will be dialing our number.
Brand Story... in B2B Brand Story... in B2B
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A B2C brand and a B2BBrand = a “B2P”
(Business to people) brand
Where are we going…Where are we going…
Where are we going...Where are we going...Where are we going...Where are we going...
A Business to People (B2P) brand that has
strong beliefs, its own style, and a
compelling promise
“To be one of the world’s top 3 handset brands”
OperatorsOperators
ConsumersConsumers
“To be one of the world’s top 3 handset brands”
“To be one of the world’s top 3 handset brands”
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Our Brand Target AudienceOur Brand Target Audience
Who we need to take with us... Who we need to take with us... The key target for our The key target for our communicationscommunications
Younger Social Networkers (YSNs):•The sweet-spot, the “bulls-eye” of those who will buy our products…
• United by an attitude (more by mindset than a demographic grouping)
• Know more people (in person)
• “Know” more people virtually (more friends on Facebook, more active on You Tube)
• Keener to communicate with others; spend more time communicating via technology
• More interested in what’s going on in the world; more interested in sharing new ideas
• More knowledgeable about the technology category and what they can get out of it (how it can make their lives more fun, interesting, entertaining.. Rewarding
• More likely to use or aspire to use smart phones
• Shorter replacement cycles for the communications devices they own
• More receptive to advertising (therefore targeting them more likely to be cost-efficient )
• More “brand aware”
• More likely to influence others
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Why…Why…
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Development of Mass Smartphone TrendDevelopment of Mass Smartphone Trend
Mass smart phone (smart feature phone) takes market share of middle-high feature phone, total market share of smart phone increase
significantly
In 2015, the proportion of FP and smart feature phone will be about 2:1, the price segment for smart feature phone is between USD50-90
Feature phone is mainly homogenized gradually as basic phone
Mass smart phone (smart feature phone) takes market share of middle-high feature phone, total market share of smart phone increase
significantly
In 2015, the proportion of FP and smart feature phone will be about 2:1, the price segment for smart feature phone is between USD50-90
Feature phone is mainly homogenized gradually as basic phone
2010 2015
Ske
tch m
ap
M Unit
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Mobile OS Trend DevelopmentMobile OS Trend Development
Explosive growth of mobile internet phonesExplosive growth of mobile internet phones
HTML web pages browsing market share (Net app,Apr.09)
App+ Mobile internet usage market share (AdMob, Apr.09)
Global shipment market share (Gartner, Q3.09)
pe
rce
nta
ge
iPhone and Android as typical representatives, growth rapidly
Android platform brings huge internet and App+ usage with only 4% global share in Q3.09;
Symbian and RIM own biggest market share ,but the share of web browsing and App+ are very limited;
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OS market share trend: Q4 2009 to Q4 2010 OS market share trend: 2011-2015
Smart Phone Market Analysis - AndroidSmart Phone Market Analysis - Android
OS market share: Q2 2011
Share of Android platform increased dramatically, listed No.1 with 33% in all shipped smart phone 2010
2010, the total shipment of smart phones is 302M, Android phones is 69M ( ABI Research )
2011, the shipment of Android phones would be above 100M units
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Our Success…Our Success…
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IDEOS Launch Event in 19th JanIDEOS in Market
IDEOS Case in KenyaIDEOS Case in Kenya
Hot Sale: The sales of Huawei handsets increased steadily , Safaricom
was satisfied with what we did and decided to stimulate the market with
entry Android phone to increase DATA ARPU. This initiated an opening
order of 60k units.
Shortly after it’s launch in January 2011, the Huawei IDEOS surpassed
Nokia and became the number 1 selling handset in Kenya with a volume
share of 73%.
This resulted in a further order of 150k units from Safaricom.
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How do we plan to get there?How do we plan to get there?
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Long term investment, steady cooperation partnershipLong term investment, steady cooperation partnership
Android pre-study
The first Android ODM
Handset
Anti-fragmentation Agreement
2010
The first entry level Android phone with
Google Brand
200920082007
Tier 1 vendor of Google OS
release
Join Android camp
Launch Pulse with TMO
2011
Assumption:Q4,2010Jan,2010 June,2010
Android 2.1(Eclair)
Android 2.2(Froyo)
Android 2.3(Gingerbread)
Q2,2011Jan,2010 Apr,2010 Sep,2010
IdeosFroyo
U8100Éclair
IDEOS X5
Q3,2011
Vision
Tightly cooperation with rich products
Assumption:Q2,2011
Android 3.2(Honeycomb)
Jun,2011
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Huawei Smart phone - Join 10 million clubHuawei Smart phone - Join 10 million club
IDEOS X5 IDEOS X3 SonicBoulder Gaga
BusinessBusiness Young Social NetworkersYoung Social Networkers
Flagship Elite Mass Improve experience with 3.2”-
3.5” Android phone 2.8” Android phone instead
middle-high feature phone; bring more smart phone users and help increase ARPU
Build up IDEOS family Differentiated QWERTY style
focus on business market
Brand recognition
High Quality
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Message Phone 2011 for Young & BusinessMessage Phone 2011 for Young & Business
G6608 G6005G/U6150
Mail + Wi-Fi SNS Mass
For students who upgrading handset
Young fashion group; Super slim Integrated SNS
Young business segment; Business solution
G6600 G6620
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Control & Auto Center
Access Center Media Center
WHG Cable ModemVHG
Phone/Terminal/Cordless
DECT 3G Router
SD STB
Interactive HD STB
Hybrid STB
Tablet
PLC
WiFi Adapter/Repeater
Complete Solution for Home and SME:
Access Products: Totally 80M Units
FWT Products: 12M Units in 2010
STB Products: 8M Units PO in 2010
S7 Tablet: 15 Countries in 2010
Home Solution Business Solution
Long Distance Coverage Solution
PCO Solution
Home Convergence DeviceHome Convergence Device
Access & Connect Center Entertainment & Media Center Control & Auto Center
Management Cloud App & Service Cloud
Indoor Connection
3 Centers
2 Clouds
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OS Android 2.2(Froyo)
CPU Qualcomm Snapdragon 1GHz
Screen 7 inch WVGA (800*480), Capacitive screen
Camera Front : 0.3M Back: 3.2M
Wireless
HSUPA DL: 7.2M / UL: 5.76M WiFi: 802.11b/g/n
Interface
Micro SD, Micro USB, power jack, earphone jack, Micro HDMI
Battery 3250mAh (5 hours work tome for 720P HD video playback)
Dimension
12.5mm, ~450g
IDEOS Tablet S7 SlimIDEOS Tablet S7 Slim
Multi-touch screen
GMS & Abundant service
720P HD Video Play
VideoMusic
Photo
CallingSNS
News
Info
Control
GameMessage
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Enrich people’s life through communication
Simple World
Smart Device ( MBB \ Handset \Convergence \ Video)
Liza de Wet – 082 997 0656Liza de Wet – 082 997 0656