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Social Media for Your JobSearch
MarenHogan
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What is social media?
• SocialMediaispeoplehavingconversa4onsonline
• Therearemanywaystodothisincludingblogs,vlogs,communi4es,networks,wikis,microblogging,professionalsites,RSS,messageboardsandmediasharingapplica4ons
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Why does it matter?
• SocialNetworksarethemostpopularkindofsite.Yes,evenmorepopularthanthat.
• Thereareover200Millionblogs;73%ofac4veonlineusershavereadone;45%havestartedtheirown
• 57%areonasocialnetwork
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This is not a fad
• Itisafundamentaldifferenceinthewaywecommunicate.
• Itistooeasyandtoofreenottogetinvolved
• Thefirststepisthesimplest.Go,andlisten.
• Nolongeramonologue,butadialogue
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Take your time
• Beprepared.
• Useyourmasterresume.
• Haveanicepicture(headandshoulders)availableonyourdesktopforeasyupload.
• Don’trushthroughit.Avoidtypos.
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Your New Job
• Youhavetolearntobeamarketer
• Howquicklycanyoudescribewhatyoudo?
• 30secondelevatorpitch
• Businesscards
• LinkedInprofile
• Emailaddress,getaprofessionalone
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Consider Your Location
Sometry…
• Purchaseabillboard
• Startablog
• Hireacareercoach• Wearasignonyour
person
• Makeayoutubeplea
Youshouldtry…
• Reworkyourresume
• Createonlineprofiles
• Contactrecruiters
• Makeaprofessionalsite
• Tryavisualresume
• Network
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Where do I look?
• Bigjobboards(Monster,CareerBuilder)
• Nicheandlocaljobboards(CareerLink)
• Newspapers(OWH)
• Trade,Professional,Associa4onwebsites(HRAM)
• Aggregators(Indeed,SimplyHired)
• SocialNetworkingSites(LinkedIn,Twi`er)
• YourNetwork‐Doyouhaveone?
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Powerful People are Online
• Linkedinhas30Musers
• Facebookhas150Musers.Averageage25.Fastestgrowingdemographicis55+
• Twi`er(following&followers)
• Ninggroups
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They’re using it too
• Recrui4ngProfessionalsarebeingencouragedtosearchforcandidatesonline
• HRProfessionalsarelearninghowtovetcandidatesandmeasureemployeeengagementviawebbasedapplica4ons
• Iftheyarethere,youshouldbetoo.
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• LinkedInisaprofessionalsitewhereyoucanlistvirtuallyanythingyou’dwantanemployertoknow.
• It’sanonline,comprehensiveresumethatiscompletelysearch‐friendly.
• LinkedIncanalsoprovideyouwithvaluablenameswhendoingatargetedjobsearch.
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Getting started
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Headline
• Bespecificaboutyourloca4onandindustry,avoidjargonintheheadline
• Usethe“Headline”asawaytoa`ractvisitors.Includewhatyoudo,specializeinorwhatyouarelookingfor
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Show what you are working on
• Namely,yourjobsearch
• Thiscanbeupdatedasfrequentlyasyouwish
• Saywhatyouaredoinginreal4me
• Thiswillshowinyourconnec4on’s“NetworkUpdates”
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Add your online places• Defaultis“MyCompany”
“MyWebsite”“MyBlog”
• Edittonameyourcompany,nameofwebsite,etc
• Moreclickthruswhensitesarenamed
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Who are you and what do you do?• Summary=30second
elevatorpitch• Whoyouare,whatyou
do,whatyouareinterestedin
• Special4escanbeusedaskeywordsandacronymsspecifictoyourindustry
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Online Resume
• Thisisyourresumewithnolengthconstraints
• Bedescrip4veandprovidenumbers
• NOWyoucanusejargon(SEOforDummies)
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Education
• Majors
• Cer4fica4ons
• Minors
• Addi4onalEduca4ons
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The beginning of transparency
• Hobbies
• Interests
• Volunteers
• Thesethingsdisplaya“commonground”fromwhichtostartaconversa4on
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Your Groups and Associations
• Includepersonalandprofessionalgroups
• Therearelotsofgroupsyoucanjoinaswell.
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Honors and Awards
• Includepersonal,professional,andvolunteernomina4onsandawards
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How to get in touch with you• Youmaywanttoaddamessage
• Youmaywanttoaddyouremailaddress
• InterestedIn=whoyouarelookingtoconnectwith
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Your Personal URL• PersonalizeyourURL• Addthistoyouremail
footer• Whencommen4ngon
websites,blogs,industryleavethisURLforpeopletofindyou.
• Includeitwhensigningupforevents
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LinkedIn Tips
• CreateaspecificemailaddressforyourLinkedInaccount
• Archiveunwantedorunknownconnec4onrequests• 5IDon’tKnowscangetyouintroublewithLinkedIn• 3,000Invita4onsallowed(canrequestformore)• Personalizeinvita4onsorcreateyourowntemplates.
LinkedIntemplatesareboring.• Writerecommenda4ons• Par4cipateinQues4ons&Answers
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Your Linked In Profile at Work
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Ask yourself. . .
Lookatyourprofile,wouldyouwanttoconnectwithyou?
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• Twi`erisamicrobloggingservice
• AgreatwaytogettoknowalotofpeopleFAST
• Peopleofeveryindustrycongregatehere
• Verygrayareabetweenprofessionalandpersonal
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Using Twitter For Job Search• Tellpeopleyou’relookingbutnotallthe4me• Givemoreinforma4onthanyouget• Followpeopleinyourindustryaboveyourdesiredposi4onandBELOWyourdesiredposi4on
• UseTwi`erSearch,Twi`erholic,TwelloworaGooglesearchtofindusersby4tleand/orcompany
• Twi`erSearch:enterkeywords,acronyms• TwitHire• Completeprofilewithkeywordsandalinktosomething
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Twitter: Need to KnowProfile: Use wordspeople will be searchingfor in your industry
Follow: People whointerest you and can be aresource.
Followers: Provide usefuland relevant informationfor your followers. Showyourself to be an expert.
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Why Twitter is useful. . .
Find things relevant toyour “audience”. Askquestions and useresources!
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Red branch mediaFind people to followbased on sourcematerial, location orpopularity
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Who says theYellow Pages are dead?
Twellow.com
Search.twitter.com
Twitterholic.com
Tweetgrid.com-Allows you to put inhashtags to searchpopular industrygroups, events(#journchat, #gno,#smbmsp, #sxsw)
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Facebook• Connectwith:
– Family&Friends– Joincompanypages,industryandloca4onspecificgroups– Currentandformerco‐workers– Folksinyourindustry– Acquaintancesyouwanttokeepintouchwith
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Your Profiles• Google
• VisualCV
• OpenZine/Issuu
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Use your site as a resource
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Mistakes With Social Media
• Usingindustryjargonandacronymswiththosenotintheindustry
• Profilesthatdonotincludekeywordsthatallowotherstofindyou
• Notlinkingoraddingwidgetsto/fromyourotherpages(LinkedIn,Facebook,Twi`er)
• Failuretomovefromonlinerela4onshipstoinperson
• Notintroducingyourfriendsandconnec4onstoeachother
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Places to host your work
• Box.net
• Wordpress.com
• Slideshare
• Openzine
• Emurse
• Isuu
• Scribd
• Byhos4ngononeoftheseeasytouseplasorms,youcanpointpeopletoyourresume/porsolio/profilefromanyotherdistribu4onsite.
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Red branch mediaResources• JibberJobber–Careermanagementtool• AlltopHRandAlltopCareers–Blogaggregatorwithlotsofuseful
content• Quintessen4alCareers–Templates,advice,ar4cles• Job‐Hunt.org–Lotsoflocalanna4onallinks• DanSchawbel–Personalbrandingguru• Indeed• SimplyHired• SocialMediaHeadhunter|@smheadhunter• BeYourOwnHeadhunter.com• EmploymentDigest.net• Marenated.com
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Still need help?
• Iconsultwithjobseekers,employersandrecruitersonthebestmessageandsocialmediastrategytouse.
• (402)215‐4440
• www.marenated.com