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HPE CO-MARKETING PACKAGES
MAY 2019
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WE SOLVE PARTNER PROBLEMSW
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Reach your target audience and help them learn how your company and its solutions can solve their problems.
We help to engage, enable and empower channel partners to accelerate revenue with integrated content marketing solutions.
• LEAD GENERATION attract new customers and generate demand
• LEAD NURTURINGnurture new and existing customers to take action
• CONTENT MARKETING create new content for website & sales tools
• REFERENCE MARKETING spread interesting customer stories
• SOCIAL CAMPAIGNS expand your reach with effective social media
• INTEGRATED MARKETING CAMPAIGNS campaigns build on a marketing strategy that works
• METRICS MDF management & ROI reporting
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WE SOLVE PARTNER PROBLEMSW
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DELIVER THE MARKETING EXPERTISE, STRATEGIES AND CUSTOM CONTENT YOUR PARTNERS NEED TO GENERATE DEMAND
Handlangers brings new power and efficiency to your channel marketing. Our team of channel marketing experts serves as an extension of your channel marketing team, working closely with your team to engage and collaborate with your solution providers.
BRING NEW ENERGY AND EXPERTISE TO YOUR CHANNEL MARKETING
We take a consultative approach, collaborating with solution providers on your behalf to develop multi-touch demand-generation programs that produce more sales-ready leads. Our talented team of channel experts works closely with each of your solution providers to understand their specific challenges and business needs. Then we recommend and implement the strategies and delivery vehicles that yield maximum ROI.
GREATER EFFICIENCY+ MORE LEADS
Our team chooses the best inbound and outbound marketing tactics to nurture leads throughout the buyer journey – from custom content creation, digital advertising and webinars, to telemarketing, email and social amplification. Access to our proprietary data and extensive resources allows us to implement integrated campaigns using channel best practices and proven methodology.
COMPREHENSIVE REPORTINGENSURES YOUR PROGRAM EFFECTIVENESS
Keep track of your market development fund (MDF) spending and how your investment is performing.
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HANDLANGERS ECOSYSTEMH
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HANDLANGERSMarketing & Communication
KOPPENBREKERS Events
MAARSCHALK Business Consultancy
BEELDENSTORMERS Video & Animation
MAIN BRAND
EXPERT BUSINESS UNITS
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HANDLANGERS (MSA) MARKETING PACKAGES
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VALUE PROPOSITION WORKSHOPIN
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WHAT? GOAL
Integrated marketing campaigns include:GOALS• Defining targets, goals, personas and buyer journey
OFFER
• Creation of new content or adaptation of HPE provided content to shape business offer
• Content mapping on personas and buyer journey
TACTICS
• Inbound marketing automation• Implementation of tactics and business offer
distribution through social campaigns, e-mailings, online advertising, …
METRICS
• Defining all metrics and KPI’s necessary for ROI reporting
Putting the partner’s goals upfront: focus on demand generation for specific HPE solutions, lead nurturing and create a better partner brand preference.By using measurable marketing tactics all efforts can be compared and best practices are distilled.
PLANNING
PRE-CAMPAIGN PREPARATION
TIMEFRAME: 1 MONTHPartner communication outlineTargeting and segmentation strategyTargeting audience & similar audienceBusiness offer creationContent creation (creation/adaptation/translation)E-mailing content creation and design Ad creationLanding page creation
CAMPAIGN TIMEFRAME
TIMEFRAME: (variable) 1 - 10 MONTHSRoll-out: publication calendarE-mailing to databaseLaunch nurturing e-mailsAd monitoring & managementCampaign tweaking
EVALUATION & REPORTING
TIMEFRAME: 1 WEEKLead sheetROI reporting
Deployment of custom marketing scenarios based on the partner’s goals. (based on marketing workshop)e.g. product/solution push, …
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INBOUND MARKETING AUTOMATIONM
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PACKAGE A
Project management 500
Interviews + Workshop 900
Marketing plan development 600
TOTALS 2000
VALUE PROPOSITION WORKSHOP
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SOCIAL CAMPAIGNS
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WHAT? GOAL
Social Media campaigns include:SOCIAL CONTENT• Creation of new content or adaptation of HPE
provided content for use on Social Media• Publishing of HPE posts or adapted/newly created
social content onto Social Media
SOCIAL MEDIA ADVERTISING
• Ad creation (visual+text) or adaptation of HPE provided ads for use in Social Media advertising
• Targeting and segmentation of target groups for use in Social Media advertising
• Landing page creation on partner’s website or delivering all assets to partner who takes care of the implementation
• Activation and implementation of remarketing, audiences and similar audiences
• Configuration, day-to-day monitoring, budget control and tweaking of ads on Social Media
Social Media posts and ads are primarily focused on demand generation: • Posts link back to extended articles on partner’s
website.• Ads link back to specific landing pages on partner’s
website or make use of specific opt-in features (ie. Facebook Lead Ads) of the Social Media channel.By using a landing-page or opt-in feature, a specific offer needs to be created (ie. whitepaper, demo, …)
PLANNING
PRE-CAMPAIGN PREPARATION
TIMEFRAME: 1 WEEKPartner communication outlineTargeting and segmentation strategyTargeting audience & similar audienceLanding page offer creation (ie. whitepaper, …)Content creation (creation/adaptation/translation)Ad creationLanding page creation
CAMPAIGN TIMEFRAME
TIMEFRAME: (variable) 3 WEEKSRoll-out: publication calendarAd monitoring & managementCampaign tweaking
EVALUATION & REPORTING
TIMEFRAME: 1 WEEKLead sheetROI reporting
Reach your target audience through social media to drive demand generation.
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SOCIAL CAMPAIGNS
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landingpage‘subject B’
posts
ads
ADS
posts
ads
ADS[targeting]
article‘subject A’
Webplatform
target group
- xyz- zyx- yxz
PERSONA BASEDSEGMENTATION
existing network
[lead capture]
MQL
offerie. whitepaper,
demo, …
remarketing
(similar) audiences
FOLLOW-UP
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SOCIAL CAMPAIGN - PACKAGES OVERVIEWS
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PACKAGE A PACKAGE B PACKAGE C
Project management 150 300 600
Content creation 400 1200 1500
Social posts (Facebook/LinkedIn) 300 600 750
Ad creation 350 600 750
Facebook advertising 500 750 2500
LinkedIn advertising 500 750 2000
Landing page offer creation - 400 400
Landing page creation 300 300 300
(similar) audiences targeting - - 400
Remarketing - - 300
TOTALS 2500 4900 9500
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SOCIAL CAMPAIGN - PACKAGE AS
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PACKAGE A INFO
Project management 150
Content creation 400 Content creation for 1 Facebook post / ads; 1 Linked-in post/ad
Social posts (Facebook/LinkedIn) 300 Submitting the posts, ads set-up, optimizing & reporting
Ad creation 350 Ad Contept creation for 1 Facebook post / ads; 1 Linked-in post/ad
Facebook advertising 500 Mediabudget for Facebook; average CPC 0,25 -> 0,75 euro
LinkedIn advertising 500 Mediabudget for Linkedin; average CPC 1,50 -> 2,00 euro
Landing page offer creation -
Landing page creation 300
(similar) audiences targeting -
Remarketing -
TOTALS 2500
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SOCIAL CAMPAIGN - PACKAGE BS
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PACKAGE B INFO
Project management 300
Content creation 1200 Content creation for 3 Facebook post / ads; 3 Linked-in post/ad
Social posts (Facebook/LinkedIn) 600 Submitting the posts, ads set-up, optimizing & reporting
Ad creation 600 Ad Contept creation for 3 Facebook post / ads; 3 Linked-in post/ad
Facebook advertising 750 Mediabudget for Facebook; average CPC 0,25 -> 0,75 euro
LinkedIn advertising 750 Mediabudget for Linkedin; average CPC 1,50 -> 2,00 euro
Landing page offer creation 400
Landing page creation 300
(similar) audiences targeting -
Remarketing -
TOTALS 4900
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SOCIAL CAMPAIGN - PACKAGE CS
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PACKAGE C INFO
Project management 600
Content creation 1500 Content creation for 5 Facebook post / ads; 5 Linked-in post/ad
Social posts (Facebook/LinkedIn) 750 Submitting the posts, ads set-up, optimizing & reporting
Ad creation 750 Ad Contept creation for 5 Facebook post / ads; 5 Linked-in post/ad
Facebook advertising 2500 Mediabudget for Facebook; average CPC 0,25 -> 0,75 euro
LinkedIn advertising 2000 Mediabudget for Linkedin; average CPC 1,50 -> 2,00 euro
Landing page offer creation 400
Landing page creation 300
(similar) audiences targeting 400
Remarketing 300 Mediabudget for remarketing; average CPC 0,75 euro
TOTALS 9500
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SEA CAMPAIGNS
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WHAT? GOAL
SEA campaigns include:SEARCH ENGINE ADVERTISING (SEARCH + DISPLAY ADVERTISING)• Ad creation (visual+text) or adaptation of HPE
provided ads for use in Display advertising• Targeting and segmentation of target groups for use
in Search and Display advertising• Keyword strategy for use in Search advertising• Landing page creation on partner’s website or
delivering all assets to partner who takes care of the implementation
• Activation and implementation of remarketing• Configuration, day-to-day monitoring, budget control
and tweaking of ads
Search Engine ads are primarily focused on demand generation: • Ads link back to specific landing pages
on partner’s websiteBy using a landing-page or opt-in feature, a specific offer needs to be created (ie. whitepaper, demo, …)
PLANNING
PRE-CAMPAIGN PREPARATION
TIMEFRAME: 1 WEEKPartner communication outlineTargeting and segmentation strategyKeyword strategyLanding page offer creation (ie. whitepaper, …)Content creation (creation/adaptation/translation)Ad creationLanding page creation
CAMPAIGN TIMEFRAME
TIMEFRAME: (variable) 3 WEEKSAd monitoring & managementCampaign tweaking
EVALUATION & REPORTING
TIMEFRAME: 1 WEEKLead sheetROI reporting
Reach your target audience through search engine advertising to drive demand generation.
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SEA CAMPAIGNS
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landingpage‘subject A’
Search ads
Display ads
ADS
[targeting]
Webplatform
target group
- xyz- zyx- yxz
PERSONA BASEDSEGMENTATION
[lead capture]
MQL
offerie. whitepaper,
demo, …
remarketing
FOLLOW-UP
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SEA CAMPAIGN - PACKAGES OVERVIEWS
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PACKAGE A PACKAGE B PACKAGE C
Project management 300 500 750
Ad creation 600 900 1200
Search advertising 500 1000 2000
Display advertising 500 1000 2000
Landing page offer creation - 300 300
Landing page creation 300 400 400
Remarketing - 500 750
TOTALS 2200 4600 7400
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SEA CAMPAIGN - PACKAGE AS
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PACKAGE A INFO
Project management 300
Ad creation 900 Content, Concept & layout of 3 banner formats
Search advertising 500 Mediabudget for Google Search; average CPC 1,5
Display advertising 500 Mediabudget for Google Display; average CPC 0,08
Landing page offer creation -
Landing page creation 300
Remarketing - Mediabudget for remarketing; average CPC 0,75 euro
TOTALS 2500
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SEA CAMPAIGN - PACKAGE BS
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PACKAGE B INFO
Project management 500
Ad creation 1300 Content, Concept & layout of 6 banner formats
Search advertising 1000 Mediabudget for Google Search; average CPC 1,5
Display advertising 1000 Mediabudget for Google Display; average CPC 0,08
Landing page offer creation 300
Landing page creation 400
Remarketing 500 Mediabudget for remarketing; average CPC 0,75 euro
TOTALS 5000
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SEA CAMPAIGN - PACKAGE CS
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PACKAGE C INFO
Project management 750
Ad creation 1800 Content, Concept & layout of all Google banner formats (12 in total)
Search advertising 2000 Mediabudget for Google Search; average CPC 1,5
Display advertising 2000 Mediabudget for Google Display; average CPC 0,08
Landing page offer creation 300
Landing page creation 400
Remarketing 750 Mediabudget for remarketing; average CPC 0,75 euro
TOTALS 8000
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INTEGRATED CAMPAIGNS
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PACKAGE A PACKAGE B PACKAGE C
Project management 300 500 750
Ad creation 600 900 1200
Search advertising 500 1000 2000
Display advertising 500 1000 2000
Social advertising Facebook 250 500 1000
Landing page offer creation - 300 300
Landing page creation 300 400 400
Remarketing - 500 750
E-DM 600 900 1200
DATABASE PURCHASE - 1500 3000
TOTALS 3050 7500 12600
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REFERENCE MARKETINGR
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WHAT? GOAL
Reference marketing following a specific format: from client to challenge, solution and result.Both partner and HPE side are highlighted. REFERENCE CASE: WRITTEN• Interviewing the different actors and creating content
(text+visual) for the reference case
REFERENCE CASE: VIDEO TESTIMONIAL• Script writing the case-scenario combining both
partner-content and HPE provided content for use in the reference case
• Prepping the actors, logistics and crew. Filming + Montage.
DISTRIBUTION
• Spreading reference cases through social campaigns, landing pages, e-mailings, …
Reference cases are primarily focused on thought leadership, creating trust and putting client and solution upfront.Positioning HPE products and solutions as a game changer or part of a bigger solution are key. Specific tactics to spread these reference cases are crucial to get the right return.
PLANNING
CASE PREPARATION
TIMEFRAME: 3 WEEKSPartner interviewClient interviewContent creation (creation/adaptation/translation)Script writingLogistics, filming & montageDefining distribution tactics
CASE DISTRIBUTION
TIMEFRAME: 1 WEEKRoll-out
Inspire existing customers and motivate future customers with in-depth reference cases.
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REFERENCE MARKETING - OVERVIEW PACKAGESR
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PACKAGE A PACKAGE B PACKAGE C
Project management 500 600 950
WRITTEN CASE
Interviews + Content creation 1000 1000 1250
VIDEO TESTIMONIAL
Interviews + script - 400 400
Filming + montage - 4400 4400
DISTRIBUTION
Facebook advertising - - 1000
LinkedIn advertising - - 1000
TOTALS 1500 6400 9000
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EVENT MARKETINGE
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WHAT? GOAL
Event marketing includes:PRE EVENT• Content creation and creation of e-mailings to push
convincing invitations to your target audience• Search Engine Advertising (Display Network) and
Social Advertising to generate more awareness about the event
• Nurturing subscribers through e-mailings:topics highlight, only x more days, …
EVENT / WEBINAR• Event/Webinar communication support
POST EVENT
• Nurturing attendees through e-mailings:download presentations, solutions highlight, …
Generating awareness and getting the right people at an event is crucial. By informing and nurturing them before and after the event, the attendee is pre-informed at the event itself and stays a hot contact after the event.
Lack of e-mail addresses to start targeted e-mailings can be solved by buying databases for specific market segments.
PLANNING
PRE-CAMPAIGN PREPARATION
TIMEFRAME: 3 WEEKSPartner communication outlineTargeting and segmentation strategyE-mailing content creation and designAd creation
CAMPAIGN TIMEFRAME
TIMEFRAME: (variable) 3 WEEKSE-mailing to databaseLaunch nurturing e-mailsAd monitoring & management
EVALUATION & REPORTING
TIMEFRAME: 1 WEEKAttendees listROI reporting
Get more out of your events or webinars by generating more attendees and nurturing them afterwards.
Event
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EVENT MARKETINGE
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event subscription
ads
ADS
LinkedIn/Facebook
ads
ADS[targeting]
Webplatform
target group
- xyz- zyx- yxz
PERSONA BASEDSEGMENTATION
existing network
[lead capture]
MQL
remarketingif not subscribed(similar)
audiences
contacts
(existing)database
E-mailing platform
e-mail- invitation
- not subscribed yet
e-mail nurturing- topics highlight
- only x more days
event(or webinar)
e-mail nurturing- download presentation
- …
Before event After event
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EVENT MARKETING - OVERVIEW PACKAGESE
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PACKAGE A PACKAGE B PACKAGE C
Project management 300 600 750
Invitation e-mailings 600 600 600
Nurturing e-mailings 600 600 600
ONLINE ADS
Ad creation 300 600 600
Facebook/LinkedIn advertising 300 750 750
SEA (Display Network) 300 750 750
(similar) audiences targeting - - 300
Remarketing - - 300
TOTALS 2400 3900 4650
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EVENT MARKETING - PACKAGE AE
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PACKAGE A INFO
Project management 300
Invitation e-mailings 600 Content, design and html creation - invitation
Nurturing e-mailings 600 Content, design and html creation - follow up e-mails
ONLINE ADS
Ad creation 300 1 banner for FB and Linked-in
Facebook/LinkedIn advertising 300 Mediabudget Facebook; av. CPC 0,25 -> 0,75 euro / Linkedin 1,5 - 2,00 euro
SEA (Display Network) 300 Mediabudget for Google Display; average CPC 0,08
(similar) audiences targeting (FACEBOOK) -
Remarketing -
TOTALS 2400
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EVENT MARKETING - PACKAGE BE
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PACKAGE B INFO
Project management 600
Invitation e-mailings 600 Content, design and html creation - invitation
Nurturing e-mailings 600 Content, design and html creation - follow up e-mails
ONLINE ADS
Ad creation 600 2 banners for FB and Linked-in
Facebook/LinkedIn advertising 750 Mediabudget Facebook; av. CPC 0,25 -> 0,75 euro / Linkedin 1,5 - 2,00 euro
SEA (Display Network) 750 Mediabudget for Google Display; average CPC 0,08
(similar) audiences targeting (FACEBOOK) -
Remarketing -
TOTALS 3900
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EVENT MARKETING - PACKAGE CE
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PACKAGE C INFO
Project management 750
Invitation e-mailings 600 Content, design and html creation - invitation
Nurturing e-mailings 600 Content, design and html creation - follow up e-mails
ONLINE ADS
Ad creation 600 2 banners for FB and Linked-in
Facebook/LinkedIn advertising 750 Mediabudget Facebook; av. CPC 0,25 -> 0,75 euro / Linkedin 1,5 - 2,00 euro
SEA (Display Network) 750 Mediabudget for Google Display; average CPC 0,08
(similar) audiences targeting (FACEBOOK) 300 Mediabudget Facebook; av. CPC 0,25 -> 0,75 euro
Remarketing 300 Mediabudget for remarketing; average CPC 0,75 euro
TOTALS 4650
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GET STARTED TODAY
Want to get started? Want a custom built campaign?Give us a call or send us an email.
Jeremy Borremans (+32) 0476 58 81 69
Rein De Grieve(+32) 0479 77 72 93
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