How to use social media to land the job of your dreams
How did I get here?
B.A. in Communication from UC – 2007
Marriott – 2007 – 2009 M.A. in Communication Mgmt
from Emerson College – 2010 5 long months of job hunting
while freelancing, interning and nannying
Marketing & PR Manager at Rockfish – April 2011 - Present
Now, how do I get started?
Clean Copy Connect
Clean it up
• Put your Facebook profile on lockdown• (or delete those questionable
pictures. You should probably do that anyways)
• Fill out your LinkedIn profile
• Make it consistent • Use the same name
for all accountshttp://www.stewardscompany.com/blog/?p=55
Why does it matter?
Who would you rather
hire?
• What social networks am I on?• Which should I be on?• What’s the first impression my
social media persona gives?
Questions to ask yourself
Copy your work online• Find one
place to showcase your work
• Make sure your portfolio is easy to get to
• Add links to it on LinkedIn, Twitter and even Facebook
http://www.creativepro.com/article/-heavy-metal-madness-making-copies-from-carbon-to-kinkos
Connect
• Leverage the network you already have
• Take it offline
• Get to know your future employer
http://www.waysidechapel.org/223906.ihtml
I knew him
He knew all of these people
Get to know the company (and their recruiters)
• Start a list on Twitter for companies you want to work for and their recruiters
• Follow people who work for those places and learn about the culture • Do people who work there even like their jobs?• What types of organizations do they below to?
• Watch for openings posted through Twitter, LinkedIn and even Facebook fan pages
Our lovely recruiter at Rockfish
Twitter Lists
Using social media is a great way to spark an initial conversation
Step 2: Take it offline
At first it may seem awkward. But it gets easier.
It’s okay to ask to meet up for one of these or to chat briefly over the phone, especially if you already have a connection like you’re alumni of the same college.
Everyone loves free coffee and talking about themselves.
And most importantly…
http://shadowtuga.deviantart.com/art/Just-Be-Yourself-Be-You-162620312
Laura [email protected]
@lauramgardner
Simply follow the 3 C’s
Questions?