How to use Guest posts to
grow your following on Instagram.
Instagram allows you to share photos and videos instantly with your followers. There are so many ways to get followers involved and engaged. Today, I’ll be talking about the power of a Guest Post!
Gaining a New Audience
Are you looking to target a new audience in addition to the one you have already cultivated?
Then Guest Posting is an awesome way to receive tons of new followers with different interests.
Combine Forces and DOUBLE your Followers
By working together, both accounts are endorsing the other, and this will
lead to followers on both ends checking out the other’s feed.
Preparation
This is essential to reap all of the benefits a guest poster can bring you. Both accounts should be involved in the preparation
stage.
You should be giving their account shout outs, by either reposting content, or including their account in captions of your own posts.
The guest poster should be directing their followers to your account in the weeks and days leading up to their “takeover.” This way, their followers will know where to look for their guest postings.
Real Life Example: Piperlime
A few days ago, Liz from the fashion blog, Sequins & Stripes, took over the clothing company, Piperlime’s,
feed, sharing her favorite spots in Chicago.
Liz and her blog were featured on an account with over 98K followers.
While posting her favorite spots, Liz was sporting two adorable outfits from Piperlime’s newest collection,
lending her credibility as a fashion blogger to the brand and introducing her 19K followers to their new
line.
This is Liz’s first guest post on Piperlime’s Instagram:
Note how Liz told her temporary audience
who she was and why she was posting.
She also included her own account, so that
people from Piperlime’s following could easily
find her for more of her own postings!
This is what Liz Posted on her own Instagram to direct her followers to
Piperlime’s feed:If you read the caption on the photo, Liz asks
her fans to follow along on Piperlime’s
instagram.
I can bet they both saw increases in followers and sales from this awesome collab!
Combine networks and increase followers with Instagram guest
posters!
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