S CRI P TE D. CO M
How To
Succeed At
Video &
Written
Content
Creation
S CRI P TE D. CO M
S CRI P TE D. CO M
Who We Are
Ryan Buckley, Scripted.com
Co-founder
[email protected] [email protected]
Anna Tong, Wooshii
Head of Marketing
S CRI P TE D. CO M
100M
69%
S CRI P TE D. CO M
S CRI P TE D. CO M
High quality video production is now affordable
S CRI P TE D. CO M
OUTBOUNDINBOUND
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INBOUND
• FAQs• Your customers• Quora• YouTube
Where do I find my topics?
Be seen and known as the authority in your field. Be the best answer to a users who are actively searching and asking questions.
• Interviews• Product demos• Explainer videos• Talking heads
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INBOUND
O2 Gurus, SortedFood, Michelle Phan, Victoria Secrets.
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INBOUND
Be sustainable
http://wistia.com/learning/diy-office-video-studio
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INBOUND
Be regular
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INBOUND
Be consistent: rituals, language
Jenna Marbles Wistia
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INBOUND
Keep it short
1 video = 1 message
S CRI P TE D. CO M
OUTBOUND
Dollar Shave Club Volvo Trucks
TrueView Instream
S CRI P TE D. CO M
TrueView Instream
Outbound – TrueView InstreamStorytelling, inspiring, disrupting
Inbound – Technical, product demos, consistent, reliable, best answer
1 destination for easy discovery
HOW DO I WIN AT YOUTUBE?
S CRI P TE D. CO M
VIDEO PRODUCTION: wooshii.com
S CRI P TE D. CO M
VIDEO PRODUCTION: wooshii.com
1. Set budget & post to 10K video-makers
2. Receive pitches & pick winner.3. Get video made.
• Budget control• Quality video• Risk free• Scalable• Choice
S CRI P TE D. CO M
Video Content & Scripted
S CRI P TE D. CO M
2 . 2 S CRI P TE D S CALI NG
Our History in Entertainment
• Launched in 2008
• Screenwriting software used by
80,000 screenwriters
• Recently sold to a screenplay
contest company in LA
• Launched in 2011
• Over 7,500 writers screened
and approved in dozens of
industries
• Seeded by Scripped community
S CRI P TE D. CO M
I n t r o
Measuring Your Content’s ROI
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2 . 1 S CRI P TE D S CALI NG
Small Team, Big Content
Team
• Content Manager
Volume
• 50+ pieces of content published
per month
Content
• Blog Posts
• Guest Posts
• White Papers
• Slideshares
• Webinars
Content Creation
Scripted Writers
In-House20%
80%
S CRI P TE D. CO M
2 . 2 S CRI P TE D S CALI NG
Efficiency of External Writing Teams
Editorial Calendar
Submit Guidelines
Content Written
Review Content
Publish/Promote
Measure
Plan content 4 weeks in
advance
30+ pieces of content written
in 5 to 10 days
3 to 5 days of review and
editing
Promote across relevant
channels immediately
Measure and optimize
S CRI P TE D. CO M
2 . 2 S CRI P TE D S CALI NG
Nuts & Bolts of a Screenplay
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2 . 2 S CRI P TE D S CALI NG
How to Order a Video Script
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Let Us Save You Time
The Managed Experience
• Kick off call with your manager
• Guideline creation
• Reviewing Content
• Post Delivery Check In
Managed Services Price
• $500 per month
• No minimum content spend
• 3 month contract, pay for
managed services upfront
• Pay for content as you go
S CRI P TE D. CO M
Who We Are
Ryan Buckley, Scripted.com
Co-founder
[email protected] [email protected]
Anna Tong, Wooshii
Head of Marketing
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