How to stimulate employees to cycle
to work: a quantitative fieldstudy
Anita van Essen1, Reint Jan Renes1,2, Jonas Moons1,
Baukje Stinesen1
1University of Applied Sciences Utrecht 2Wageningen University
Sandra Valenbreder KSG Mobility & Accessibility (HU)
Michael van Kouwen KSG Mobility & Accessibility (HU)
First conclusion
10% of the car drivers is a potential cyclist based on
travel distance and time
90% of the employees living within cycling distance is
already cycling to work!
Take-home message…
cycling is not a substitute but a connector
Interventions should facilitate feelings of
autonomy and ‘whenever, wherever’
Employers should create an environment where
in sustainable alternatives are the default choice
reward the desired behaviour!