Download ppt - How to identify business risk - A new tool for board members

© Anastassios Marneris, 2012

How to identifybusiness risk:A new tool for board members

Anastassios Marneris

www.PESTLEWeb.com


The Basis for yourEnterprise Risk Analysis

To perform your assessment of corporate risk you need: A strong awareness of your external

business environments.

A strong understanding of how external events can affect your business in the long term.

A clear, logical and compelling argument that you can present to your executive team and board members.

Use ‘PESTLEWeb’ to frame those issues and qualify your arguments.


The view shared by experts…

Your business needs a ‘radar’ to scan your current environment for threats and opportunities

Day, G.S. and Schoemaker, P.J.H“Peripheral Vision: Detecting the weak signals

that make or break your company”

Your strategic success depends on a deep understanding of future scenarios

Van Der Heijden, (1996)

“Scenarios: The art of Strategic Conversation”


PESTLE Issues

Global Business Environment

Specific Industry

Specific Business

Your Strategy

The PESTLEWeb Risk Analysis Method

1. Identify macro issues:

• What is changing?

• What are the causes/ consequences?

2. Evaluate their impact:

• What is important?

• What represents an opportunity?

• What represents a threat?


Building your first

PESTLEWebTM

Model using www.PESTLEWeb.com


Brainstorm initial issues ..

Use the editor at www.PESTLEWeb.com to brainstorm and organise your set of issues


Issues...

Common symbols to represent issues in your business

environment


Critically Review each Issue

What is changing?

What is important? More causes? More consequences? What represents a risk? What represents an opportunity? More information needed?


Link your Issues...

Create links to show causes and consequences


Form Your Arguments...

Predict and explain risk impactson your business


Strengthen Your Analysis...

Strengthen the analysis with comments, references and arguments


Enhance Your Analysis...

Add rich supporting information to each issue about risks, confidence and time-scales etc.


Tabulate Your Findings

Use PESTLEWeb Editor to automatically create tables for documents


Extract Your Work Into Reports

Use PESTLEWeb Editor to generate 'narrative' output that can be used in essays and

reports


PESTLEWebTM

turns a list of unrelated facts into a:

– Convincing,– Relevant, and– Well-structured ..

…argument !


Further Information..

Join us at www.PESTLEWeb.com

Use the PESTLEWeb editor to model your business environment

Read about our current research

Learn more advanced PESTLEWebTM

methods


PESTLEWebTM

Picture your Business Environmentwww.PESTLEWeb.com