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The power of YouTube
• 3rd most visited site on the Internet• Videos get preferential search placement• Video thumbnails in Google search results
stand out
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Do views matter?
• Low• Avg. • High• Viral
= 100 or less (30%)
= 250 – 2,500 (45%)
= 2,500+ (25%)
= 100,000+
What’s typical for your industry?What else can we measure?
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Where do views come from?
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Where do views come from?
• YouTube Watch Page: majority
• Your YouTube Channel
• Search results
• Embeds on website pages and blogs
• Shares on social media
• Views on mobile
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How do you get more views?
1. Create content your audience wants to watch
2. Apply appropriate production values
3. Optimize for search
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Tips for creating great content
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Content Tips from Susan Rink
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Executives prefer…
• Customer testimonials• Product reviews and demonstrations• How-to tips• Presentations• Case studies• Expert insights and advice• Virtual tradeshows• Business reports
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Give them a reason to watchExplicit descriptions and tags
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Production values do matter
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Optimize Your YouTube Channel
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1. Pick a Username (one word). This will appear in your URL.
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2. Add Channel Tags. Use keywords.
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3. Give your channel a descriptive Title.
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4. Compose an informative channel Profile. Incorporate your key words.
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Optimize Your Videos
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1. Compose video titles, tags, and complete descriptions
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2. Sort your videos into Playlists. Use keywords to title your Playlists.
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Tips from The World Bank
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YouTube Changes
• New “Feed” tab• Fewer custom options• Subscriptions
removed from view• Channel comments
hidden in feed• Watch Page remains
the same
• Set default to “Featured” or “Videos”
• Write a 100-word company profile
• Text in videos more important than ever
• Leverage Playlists
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Get 25% - 50% more views…
• Make comments and video responses on related videos
• Add closed captions for 40% more views during business hours & accessibility
• Embed videos on the company website (Don’t forget the YouTube button!)
• Embed in blogs and on LinkedIn
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Even more views!
• Share links in Twitter and Facebook
• Share in email newsletters – doubles your open rates for email communications
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Ask me about YouTube Channel makeovers
and video production
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