How To Generate Awesome Backlinks To
Your Website
Todd Mumford Founder, CEO
Riverbed Marketing www.riverbedmarketing.com
todd@riverbedmarketing @RiverbedMktg
What are Links, and Why Should You Care??
Links Are Votes For Your Website
• An Endorsement of Trust • More Means Greater Trust
• More Trust = More Authority • Authority Influences Rankings • Earning Great Links is Key!
Google Flashback! (Circa 2008)
My Memory Lives On!
Paid Links Rule Dude!
• Exchange of Payment
• Not Enforced by Google • Big Ranking Impact • Relevant or Not
Link Automation Wins
• Using Software • No Quality Control
• Lack of Authority • Not an Editorial Vote
License To Print Money
Google “Now” - Google Penguin
• Quality and Relevancy Matter • Social Signals Matter • Real Authority Matters • Content is KING
…(wasn’t it always??)
• Google’s Link Algorithm
Those Using Paid and Automated Links are Dealt
With Accordingly…
You Need To Know What Links are Pointing at Your Website
Use The Right Tools For The Job!
• Majestic SEO
• A Hrefs • Google Webmaster Tools • Link Detox
• Open Site Explorer
Download Your Links Using:
How Do I Know Which are the Bad Apples?
Ask Yourself These 5 Things
• Is the Link From A Quality Website? • Is the Link Paid? • Is the Link Given Editorially?
• Will the Link Drive Relevant Traffic?
• Is the Link Relevant?
Removing and Disavowing Poor Links
• Use All Link Tool Results
• Check For Manual Penalties • Cross Reference With Trends
• Removal Request is Best
Learn more about these processes in our handout…
Bad Links Are Gone! (Time For Some Good Stuff )
• Industry Publications • Niche Associations
• Not For Profit Directories
• Chamber of Commerce
• Tourism Sites of Quality
Research Your Niche and List With:
…and any Local or National site that verifies your business is what you say it is!
• Local Bloggers • Local Relevant Industries
• Media Outlets
• Online Magazines • Local PR Professionals and Writers
Do Build Relationships With:
…and anyone else who is willing to hear your story!
• Quality Local Niche Directories
• Quality Local Business Directories
• Quality Paid Directories
• Quality Award Websites
Submit Your Website For Approval To:
…remember to always keep it relevant!
Build Remarkable Content
Content That:
• Tells a Story • Educates Your Audience • Reminds Us We Are Human
• Confirms That We Matter • Takes Us On a Journey
Content That:
• Challenges Assumptions • Inspires Us To Act • Surprises US
• Reminds Us We Should Dream • Exemplifies the Human Spirit
Write Often, and Share Your Content Often (In More Than One Medium)
• Your Blog • Facebook, Twitter, G+… • SlideShare
• Youtube
• Ebook Syndication
…get your awesome content out there!
And Build An Awesome Brand On and Offline
Great Brands Attract Great Links Because They:
• Always Build Relationships • Always Stay Connected • Differentiate Themselves
• Build Remarkable Content • Walk the Walk
Some Takeaways (Without Delivery Charges)
5 Takeaways
• Link Building is Relationship Building
• Always Know Your Links
• Demonstrate Expertise
• Always Be Consistent
• Build Remarkable Content
…or ask for help from a professional
Thank You!
Todd Mumford
Riverbed Marketing
Ph. (604) 380-4003
www.riverbedmarketing.com
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