Download pdf - How to Easily Discover Great Visual Content for Facebook

How to Easily Discover Great Visual Content...and Create Images Your Facebook Fans Crave!

About Rebekah Radice

@RebekahRadice@PostPlanner#ViralWebinar

About Peg Fitzpatrick

@PegFitzpatrick#ViralWebinar

Housekeeping:✓ Don’t forget to use the hashtag #ViralWebinar

✓ Clear off your desk and shut down your tech

toys - you won’t want to miss a second of this

✓ Grab a pen and paper or your favorite note-

taking app and get ready to take notes

#ViralWebinar

What You’ll Learn:✓ How to quickly (and easily) discover great visual content

that your Facebook (and social media) audience will LOVE

✓ The key to creating images that stand out and get noticed in the Facebook Newsfeed

✓ How to design optimized images for your Facebook cover, profile and ads

✓ The most effective visual marketing strategies to attract relevant and genuine Facebook Fans

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Why Visual Content Matters

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The 3 P’s of Facebook Success

✓ Personal

✓ Purpose

✓ Promotion

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Where to Discover Great Visual Content

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Visual Marketing WOW Factor

✓ 95% of B2B buyers said that they prefer short, snackable content when making a decision

✓ The amount of video posted to Facebook from people and brands increased by 75% in 2014

✓ In a survey of 30,000 Facebook Pages, posts with photos received 87% of total interactions

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Your Facebook Newsfeed

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Look to Companies Creating Relevant Content

✓ Pages within your industry or niche

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Not sure who they are? How to find your competition!

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Use Facebook search to find similar pages

✓ Graph may be gone, but the benefits remain

→ Use Facebook Search Strings

― Pages liked by people who like [your page]

― Pages like by people who live in [your city] and like [your page]

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Use free tools to find pages based on keyword

✓ Use a FREE Tool:

→ http://www.intel-sw.com/blog/facebook-search/

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Use Facebook search to find similar pages

✓ Likealyzer lists Pages in your niche/topic

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What are they doing well?

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What type of content is resonating with their audience?

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How can you create something similar, but unique?

#ViralWebinar

Now keep up with them

✓ Create a folder in Post Planner to easily manage all content in one place

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Add URL of each competitor Facebook Page

✓ Add each Page to your Pages to Watch

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The Keys to Creating Images That Stand Out

✓ Stick to your brand

✓ Use a watermark

✓ Photos in a theme

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Study the Traits of Highly Shareable Content

✓ What makes a graphic go viral?

✓ What causes fans to stand up and take notice?

✓ How can you capture your own magic?

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Step 1 - Know the Traits of Highly Shareable Content

✓ Unique

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Traits of Highly Shareable Content✓ On Brand

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Traits of Highly Shareable Content✓ Correctly sized

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Traits of Highly Shareable Content✓ Includes a

Call to Action

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Traits of Highly Shareable Content✓ Motivates

and Inspires - relevant to audience

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Tools to Create Visual Content

#ViralWebinar


✓ Canva

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Tools to Create Visual Content✓ Relay

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Tools to Create Visual Content✓ Wordswag

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Tools to Create Visual Content✓ Over

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✓ Flipagram

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✓ Videos― Vine

― Periscope

― Meerkat

― Blab

― iMovie

― Cinematic

― Replay

― GIFs on Phhhoto

#ViralWebinar

Tools to Create Visual Content✓ Infographics

― Canva

― PiktoChart

― GoodLabs

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Tools to Create Visual Content✓ Find Affordable Photos

― Dollar Photo

― Freepik

― Morgue File

― Unsplash

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How to Know if You Can Use That Image Legally

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How to Tell Your Story Visually

✓ Share quotes from evergreen content

✓ Use client testimonials

✓ Promote an upcoming event

✓ Share your wisdom through tips and how-to’s

#ViralWebinar

Share quotes from evergreen content

#ViralWebinar

Use client testimonials or user-generated content

#ViralWebinar

Promote an upcoming event

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Share your wisdom through tips and how-to’s

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How to Attract the Right Fans with Visual Content

People LOVE eye-candy!

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Attract The Right Fans With Your Visual Content

✓ Use your cover photo as a visual cue for your Call to Action Button

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✓ Promote Your Culture

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✓ Encourage Conversation

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✓ Be consistent in your brand look and feel

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✓ Promote, promote, promote!

― Cross-promote

― Use your list

― Newsletter

― Website

― Blog

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Get Started Today!

✓ With our *scientifically proven* Viral Content, you will triple your Likes, Shares, Follows and Clicks!

#ViralWebinar

Get Started Today!✓ Love annual for only $4 per month (normally $7). Pay $48 now

instead of $84.✓ Coupon: FLOVE4B

✓ bit.ly/viralwebinarfb

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THANK YOU!@PegFitzpatrick

www.pegfitzpatrick.com