Finding Big Foot or How To Develop
Thought Leadership Using Social Media
Erika Pryor, Ph. D. Principal Marketing Consultant + Freelance Writer
Pryor Communication Solutions, LLC.
Erika M. Pryor, Ph. D.
● Principal Marketing Consultant + Freelance Writer
● Small Business Owner
● Social and Digital Media Junkie
● Services Offered
About the Presenter
"Become the kind of leader that people would follow voluntarily; even if you had no title or position." Brian Tracy
"Leadership is Influence." John C. Maxwell
Leadership Matters . . .
● An expert in a specialized area or industry
● Recognized as having innovative ideas and success effecting change by colleagues, competitors, customers and prospects
● The "go to" person
What is a Thought Leader?
"100 Fascinating Social Media Statistics and Figures from 2012," Brian Hongman,
The Huffington Post
The Big 5 Social Media Players1. Facebook2. Twitter
3. Instagram4. Pinterest5. Google+
Social Media + Digital Tools Matter
● 1 billion Facebook users by the end of 2012
● 21% of Facebooks' users are from Asia, which is less than 4% of Asia's population
● More than 1 million websites have integrated with Facebook
Facebook Stats . . .
● In 2012, 175 million tweets were sent from Twitter everyday
● 56% of customer tweets to companies are ignored
● Top 3 countries on Twitter: ○ United States 107 millon○ Brazil 33 million○ Japan 30 million
Twitter Stats . . .
● 575 likes + 81 comments by Instragram users every second in 2012
● More than 5 million photos are uploaded to Instagram everyday
● In August 2012, Instagram hit 80 million users with 7.5 million daily active users
Instagram Stats . . .
● 80% of Pinterest users are women and 50% of all Pinterest users have children
● Pinterest referrals spend 70% more money than visitors from non-social channels
● 28% of Pinterest users have a $100K annunal household income
Pinterest Stats . . .
● The Google+ button is used 5 billion times per day by 48% of global fortune 100 companies
● 47% of Hispanic consumers use Google+ comapared to the U.S. average of 18%
● H+M have the most Google+ posts of any brand
Google+ Stats . . .
What statistical trends do you see
that are significant to you and
your organization?
Are you using online social media and digital tools in your role as a leader to create an environments of openness and transparency?
Have you practiced your leaership skills through a range of different media?
Important Questions To Leaders...
"According to Forbes, a thought leader is an individual or firm that signficiantly profits
from being recognized as such."
Gini Dietrich, "Is Thought Leadership Just Business Jargon," April 17, 2013.
● Having a leadership position in the marketplace builds business, drives sales
● Thought leadership campaigns are fundementally a business development strategy based on content marketing
● Thought leadership differentiates you from your competitors
How Thought Leadership Has Commercial Benefits
3 Things You Need to Know About
Developing a
Thought Leadership Campaign
Develop thought leadership content that is tightly targeted
Reaching a responsive audience of prospects is more important and profitable
than reaching the largest audience possible.
Criterion #1
Develop thought leadership content that has considerable value for your target
audience
Thought leadership content must be able to make a meaningful difference to your
audience.
Valuable content will be shared on social media platforms with potential clients.
Criterion #2
Keep developing thought leadership content
It's easy for thought leaders to give up and "vanish," so don't!
It's a fairly hard uphil road to becoming a thought leader, and a quick ride down.
Criterion #3
10 Tactics for Creating a
Successful Thought
Leadership Campaign Using
Social Media and Digital Tools
1. Select an area of focus
2. Identify your internal brand ambassador
3. Extend brand credibility to internal brand ambassador
4. Develop social media profiles
5. Identify and listen to your industry thought leaders
6. Develop, disseminate, and multipurpose original research (infographics,surveys, and reports)
7. Use social media to consistently share content from identified thought leaders
8. Grow your audience using social media outlets
9. Establish a publication frequency and stick to it
10 Routinely review content performance and optimize as needed.
1. Thought Leadership is real, legitimate and achievable.
2. Thought Leadership is a business development strategy rooted in content marketing
3. Social Media networks and digital tools are channels of diseemination
5 Key Takeaways
4. Your audiences and prospects are online -- you just have to learn where.
5. Facebook, Twitter, Instagram, Pinterest, and Google+ are the most popular and well trafficked social media channels.
5 Key Takeaways cont . . .
Let's Connect!
Email: [email protected]
Twitter + Instagram: @ErikaPryor
-Phone: (614) 477-8794
Thank You + Questions
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