Using Social Media to Educate Audiences about
Recycling
The NC Division of Pollution Prevention and Environmental Assistance in
collaboration withCarolina Recycling Association
Web 2.0 - “It’s not an audience, it’s a community”
What does Social Media Do:- Becomes a collaborative platform- Harnesses collective intelligence- Enables everyone to be a content creator- Provides greater access to knowledge and
information resources- Encourages media multiplexity- Expands and manages social networks
- Craig Lefebvre
“The most frequently cited benefit of the Internet was in helping people tap into
[their] social networks”.- Susannah Fox
Infovark
Stats - Blogs• 900,000 – average number of blog posts
in a 24 hour period
• 77% - percentage of active Internet users who read blogs
• 59% – percentage of bloggers who have been blogging for at least 2 years
- Technorati
• What is Twitter?– Launched in 2006; increased in popularity late
2007– “microblogging”– 140 characters or less– Similar to Facebook status updates – Mobile phone applications
.com
Stats - Twitter• An estimated 5 million active Twitter users,
or “tweeters” (dailyblogtips.com)
• Men have 15% more followers than women
• An average man is almost twice more likely to follow another man than a woman
• Men represent 45% of Twitter users- Blogs.HarvardBusiness.org
• Twitter “twords” (lingo)– Tweet: A post on Twitter or the act of posting
• Also common: Tweeter and Tweeted• Tweeps or Tweeple• Tweetup (@triangletweetup)
– ReTweet/RT: To tweet something another user has already posted
– @username: calls attention to another user mentioned in a tweet
• “twords” continued– Direct Message/ DM: A private message to
another user that only the two of you can see– Follow/UnFollow: choosing to
subscribe/unsubscribe to a user’s tweets; • You can read public users tweets without subscribing
– Follower: a user who subscribes to your tweets– Following: a user whose tweets you subscribe to
• Twitter Complements – #hashtags
• #hashtags are a way to link tweets about the same topic
• Similar to Twitter’s track/search feature• Why you might use them: to track the buzz of
something specific in your community – Popular #hashtag examples
• #followfriday or #ff• #ecomonday
• Twitter Complements, continued– URL shorteners
• Making a long Web site URL shorter• Each character is a precious resource! Don’t waste
characters on URLS– Example: from
http://www.p2pays.org/BannedMaterials/PlasticBottles/BestManagementPractices.asp (80 characters!) to http://bit.ly/11hdBO (20 characters)
• Common URL shorteners: – www.tinyurl.com– http://bit.ly/
How do I get followers?• DON’T protect your Tweets!• Find a conversation using #hashtags• Follow your peers, other towns, even celebs!
– NC Enviro Tweeple: • @RaleighRecycles; @Carolinagreen; @goGreenTriad;
@NCGP; @NC_Office_of_EE– Some twittering NC Communities
• @VisitJohnston; @Morrisville_NC; @VisitMitchellNC; @DTSmithfield; @Hillsborough; @HowRDUDoin
– Of course, follow us!• @RE3org• @YourCRA; @CRAgab
Stats• 1 billion photos uploaded monthly• 1 billion pieces of content (web links, news
stories, blogs, etc.) shared weekly• Average user has 120 friends• Two-thirds of users are outside of college. The
fastest growing demographic is those 35 years old and older
• More than 30 million active users currently access Facebook from their phone
Group: more static Cause: focuses on donations
Pages: full personal account for your organization
Thank youContact Kelley Dennings at [email protected]
for more information
The slidedeck can be found here - http://www.slideshare.net/NCDENR
Blogspot: http://re3org.blogspot.com/Twitter: http://twitter.com/re3org
Facebook: http://tinyurl.com/RE3org
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