Transcript
Page 1: How to Create a Content Map

education solution suggestion vendor selection implementation

PersonaHow

Engaged?1-5 Scale

Available Assets

Assets Needed

How Engaged?1-5 Scale

Available Assets

Assets Needed

How Engaged?1-5 Scale

Available Assets

Assets Needed

How Engaged?1-5 Scale

Available Assets

Assets Needed

1234567

Step 1. Conduct a content audit. Step 2. Place assets in open cells under what assets do we have for each stage of the sales cycle.

Step 3. Check in with your sales team.

Step 4. Start to fill in the gaps.

Recommended