0 Copyright 2014 FUJITSU

Fujitsu Forum2014

19th – 20th November

Human CentricInnovation

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Business-Centric Servers –How server innovations create more business value

Uwe RomppelSenior Director Global Server Development Group, Fujitsu

Ayman AbouseifVice President Product Marketing , Fujitsu

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Twenty years of PRIMERGY innovations

Twenty years in IT is a lifetime. Technology that’s common today was science fiction back in the mid-90s.

Our PRIMERGY servers have shaped IT, at every stage, and set new standards in quality, efficiency and agility

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First industry-standard x86 PRIMERGY servers

Fujitsu 1994: PC-like economics and flexibility with first x86 PRIMERGY servers built on industry standards

First PlayStation was announced

Microsoft releases its beta for Windows 95

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Image source: Financial Inspiration Cafe

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Today: Industries most complete x86 portfolio

PRIMERGY TX Family PRIMERGY RX Family PRIMERGY BX Family PRIMERGY CX Family

Expandable tower servers ideal for branch offices, remote offices and small businesses

Versatile and scalable rack-optimized servers with leading efficiency and performance

Platform for converged infrastructures designed to reduce IT costs, time and efforts

Density optimized cloud server infrastructures for HPC, cloud and hyper-converged computing

1994 1998 2002 2004 2008 2010 2012 2014

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Scale up in an x86 environment

Founding of VMware Fujitsu 1998:

First scale-up 8-way server in an x86 environment

VMware’s 2nd OEM partner worldwide and first to deliver ESXi embedded server

Image source: MyGazeta

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Today: UNIX functionality with x86 efficiency

New levels of x86 server performance for in-memory computing and x86 mission-critical uptime

Support of large scale solutions and applications with up to 12TB RAM and 8 processors

Highest performance proven in datacenter virtualization (VMmark), SAP SD and TPC-E benchmarks

Outstanding platform reliability extended partitioning and dynamic reconfiguration

Trusted around the world

1994 1998 2002 2004 2008 2010 2012 2014

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New flexibility and scalability

Fujitsu 2002:

New flexibility, scalability and performance with first blade server

(PRIMERGY BX300)

PCI Express was approved as standard

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Today: Business-driven (re-) build of IT

Fujitsu Application Optimized Server Design

Intel Silicon Photonics: datacenter highway with no speed limits

Disaggregation of compute, network and storage resource

CPU RAM I/O Storage GPGPU

Storage Memory

I/O CPU

Traditional Disaggregated

1994 1998 2002 2004 2008 2010 2012 2014

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“Go Green” - Increased energy efficiency

Fujitsu 2004:

We learn from nature: Cool-safe® as integral part of PRIMERGY servers

Reduced risk associated with heat failures

Double the lifetime (MTBF) of electronically components

+ 40% ventilationthroughput

Image source: Columbia Pictures' 'The Social Network.

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Today: Europe’s most modern computer factory

Cool-safe® Advanced Thermal Design

Improve server energy efficiency by a factor of 30 since the start of SPEC power_ssj2008

2013: Augsburg factory was awarded with "ÖKOPROFIT-Betrieb“ certificate

"Green Products & Factory Augsburg“ project: Reduce CO2 emissions by 5% within 3 years

2014: ISO certification as particularly environmentally friendly factory

15% reduction in power consumption and CO2 emissions

Improved cooling concept and the use of PRIMERGY servers

Saving as much power as would be used in over 1,500 households

1994 1998 2002 2004 2008 2010 2012 2014

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New scale-out computing capabilities

Fujitsu 2008: Scale-out computing platform for hosters and telcosdelivering extreme-performance and highly energy efficient server architecture

Facebook overtakes MySpace in Internet traffic

Dramatic increase in data and digital information

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Today: New economics for density, energy & TCO

Condensed 4-in-2U density

4 dual socket server nodes plus up to 24 storage drives

Server nodes for every scenario

PRIMERGY CX2550 M1: Standard node, 16 DIMMs (1U)„„

PRIMERGY CX2570 M1: Enhanced HPC node with up to two GPGPU or co-processor cards, 16 DIMMs (2U)

1994 1998 2002 2004 2008 2010 2012 2014

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New compute opportunities

Fujitsu 2010: Private cloud in-a-box: PRIMERGY BX400

Fujitsu opens up blade computing for midsize companies to takeadvantage space,power and cooling

Founding OpenStack –open-source cloud computing service

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Today: Important steps towards building a truly business-centric datacenter

Fujitsu OpenStack: Reference architecture based on PRIMERGY servers, ETERNUS storage, Fujitsu Catalog Manager, professional services SUSE Cloud

Most efficient, best performing servers in every class -PRIMERGY RX2540 M1:

Most energy-efficient server (SPEC power_ssj2008)

World record in technical computing (SPECfp_base2006)

Overall TCP-E price / performance record,best 2-sockel performance

Best 2-socket server result (SPECcpu2006)

World’s most power-efficient virtualization platform

Best 2-socket virtualization platform (VMware VMmark)

1994 1998 2002 2004 2008 2010 2012 2014

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Your fast track to continuous operation

YouTube breaks record as over 8 million live viewers watch Felix Baumgartner jumping from the edge of space

Increased demand for the availability of IT resources

Fujitsu 2012: First vendor worldwide to achieve certification for Windows Server 2012

First to offer a ‘Cluster-in-a-box’ solution

Image source: Extremetech

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Today: FUJITSU Integrated System PRIMEFLEX

Fujitsu’s Integrated System

Rapid deployment, operational efficiency, less risk

Pre-integrated stack

General purpose or purpose built

Ready-to-run or reference architecture plus options

Best-in-class components

Based on best practices and project experience

Flexible service options

Trusted foundation

Easy to obtain & single point of contact

Ready-to-work in minutes

Simplified design with predictable sizing & scaling

1994 1998 2002 2004 2008 2010 2012 2014

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Customer-inspired innovations

Not only draw on 20 years of server experience, but also gain from knowledge and insight from our customers

Result is a user-inspired design that does more than simply improve and upgrade the processor and features

ExtendedCool-safe® ATD

DynamicLOMTechnology

Long-LifecycleServers

ServerVieweLCM

ServerView System Monitor

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„Oldest PRIMERGY Alive“ Award

Out with the old and in with the new!

Win a brand new PRIMERGY server and say “Goodbye“ to that old server, however productive it still may be.

Award timeframe: September 09 - October 31, 2014

Over 100 registrations from 18 different countries

38 verifiably older than 10 years

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„Oldest PRIMERGY Alive“ - 2nd & 3rd Place

Schaubroeck N.V. (Belgium)

PRIMERGY 270

15+ years (12/1998)

I-Business Klein GmbH (Austria)

PRIMERGY P470

15+ years (06/1999)

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„Oldest PRIMERGY Alive“ Award

Pošta Srbije (Serbia)

PRIMERGY 561

17 years (01/1998)

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