How do marketers influence country-of-origin effects ?
Ethnocentric and favourably inclined to one’s own country products
If the country is favourable, highlight the Made in ....
Certain countries enjoy reputation for certain goods
French wine
Impact of country varies with the type of product
Country-of-origin perceptions can encompass an entire country’s products
But , With outsourcing and foreign manufacturing , its hard to tell country-of-origin
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Created by Tanushree Shukla ,MNNIT-Allahabad during an internship by Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com