#ICCAWorld iccaworld.com
53rd ICCA Congress
#ICCAWorld iccaworld.com
Session code: TE15
53rd ICCA Congress
How can you help associa0ons reach more par0cipants with hybrid events?
Talk the talk, walk the walk and learn how to inspire your clients
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Photos, Findings & Ques:ons
Twi9er & Instagram: @GHeijkoop #ICCAWorld
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Become a knowledgeable counterpart:
1. Talk the talk (SoLoMo, #FoMo, #Yolo)
2. Walk the walk
3. Practical implications
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So, what is a ‘Live Online Event’?
Live online events are the biggest innova:on in communica:on, since the inven:on of the amphitheatre!
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Definition of a ‘Live Online Event’
An event where both a live and online audience are par:cipa:ng in the same experience at the same 0me from different loca:ons
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TV broadcast
Social Media
Face to Face
LOE
2nd screen
Live show
Back channel
Definition of a ‘Live Online Event’
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TV broadcast
Social Media
Face to Face
LOE
2nd screen
Live show
Back channel
Social. Local. Mobile.
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TV broadcast
Social Media
Face to Face
LOE
2nd screen
Live show
Back channel
Social. Local. Mobile.
SoLoMo!
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Where do you stand?
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I have participated in an event as an ‘online delegate’
Agree Disagree
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I have participated in an event as an ‘online delegate’
Agree Disagree 63%
American Express Mee:ngs & Events -‐ Oct, 2014 -‐ 497 respondents
of aNendants would par:cipate more oOen in live online events if they were available
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I have participated in an event as an ‘online delegate’
Agree Disagree 45%
American Express Mee:ngs & Events -‐ Oct, 2014 -‐ 497 respondents
of aNendants find that every event should always offer the possibility of online par:cipa:on
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I will be involved in live online events in the future
Agree Disagree
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I will be involved in live online events in the future
Agree Disagree 70%
MPI Hybrid Mee:ng Survey -‐ Sept, 2012 -‐ 1,800 respondents
of mee:ng planners expected to be involved in live online events in the future
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I will be involved in live online events in the future
Agree Disagree 51%
of mee:ng planners are already organizing live online events on a regular basis
MPI Mee:ngs Outlook -‐ April, 2014
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I know all there is to know about live online events
Agree Disagree
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I know all there is to know about live online events
Agree Disagree
1. What does the world on your right look like?
2. What would you need to move further to the right?
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why?
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#exercise
What is the purpose of an associa0on?
1. Networking 2. Professional educa0on 3. Research & knowledge sharing 4. (Poli0cal) advocacy 5. Combine buying power 6. Licensing & quality control
For example:
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#exercise
What challenges are associa0ons currently facing?
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How can virtual strategies support or simplify the ac0vi0es that
define their purpose?
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knowledge sharing & networking
Text
Face-‐2-‐Face
Video
Images
Social media
Live Online Events
Speed of informa:on consump:on
Ease of informa:on transpor:on
Virtual Strategy: Increasing the speed & ease of informa:on sharing
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a9en0on & engagement
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Text Images
Social Media
F2F Live Online Events
Video
Resources needed
Level of engagement
Virtual Strategy: Increasing live community engagement
Text Images
Social Media
F2F Live Online Events
Video
Resources needed
Level of engagement
Virtual Strategy: Increasing live community engagement Live!
Mieke van Loenen Director of events, ICCA
“In advance I was not sure of what to expect, but there was so much posi0ve energy! It brought people closer together, which really suits the values ��of our brand”
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Target audience
Online engaged
Increase your reach & engagement
Live delegates
Associa0on Bidding
85 live delegates
605 online viewers
from 75 countries
FRESH Conference
165 live delegates
880 online viewers
from 102 countries
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#FoMo (Fear of Missing Out)
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“Het online ontsluiten van bijeenkomst leidt
tot minder deelnemers”
Why stay local, when you go global?
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#YOLO (You Only Live Once)
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Quality of networking
F2F
Quality of networking
LOE F2F
Quality of networking
LOE
Next event
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mee0ngs industry’s misfit with the virtual world
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Mee0ng industry
Virtual strategy
Bringing content to people
Bringing people to content
Meetings industry misfit …
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How can you inspire and facilitate the poten0al of virtual opportuni0es?
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experience
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3 volunteers …
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CONFERENCE
1. How do you feel right now?
2. What have you learned from this?
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Round 2
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LIVE STREAMING
1. How do you feel right now?
2. What have you learned from this?
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Round 3
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The value of breakfast: must or myth?
Simply stand-‐up
as soon as you have a ques0on for our panel or contribu0on to the discussion
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LIVE ONLINE EVENT
1. How do you feel right now?
2. What have you learned from this?
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examples
Corporate Internal communica.on
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How to design a live online event?
Day 2 |
Interac0ve broadcast
DSM Innova0on Summit Day 1
Associa0on Increase reach
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How to design a live online event?
Day 1 Day 3 Day 2 Amsterdam, Netherlands
Day 2 Day 1 Bangkok, Thailand
Beijing, China P.R.
Offices
Mobiles
Hybrid bidding seminar
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How to design a live online event?
Day 1 Day 3 Day 2 FRESH, Conference
Amsterdam
Offices
Mobiles
Mee0ng Team
s
Conten Produc0on
Value of entertainment
Effec0ve Mee0ng Team
s
Associa0on Increase engagement
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What does it take?
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What does a live online event cost?
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Meet the crew …
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Program designer & editoral support
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Technical crew & camera operators
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Online presenter
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Social media moderator
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Production-assistant
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Hybrid event crew: min. 6-8 people!
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So what does it cost …
5%
8%
25%
20%
30%
Streaming & Internet Virtual Platform
Marketing support
Video production
Content & Projectmanagement
Online Engagement Team
12%
5MB/s Up & Down
dedicated 2 different providers
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How does your venue / destination go global?
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#exercise
What are the revenue opportuni0es of live online events?
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Revenue opportunities
ü Sponsor exposure ü Membership leads ü Member brainpower ü Marke:ng content ü Educa:onal content ü Paid par:cipa:on
How can you inspire and facilitate the poten0al of virtual opportuni0es?
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Ask associations the following:
1. What is purpose of your association?
2. What challenges are you facing?
3. What are your main revenue sources? Then you will be able to show them the business case and take your venue and destination to a global audience!
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What do you take-‐away from this session that you can use in your job?
#reflection
Gerrit Heijkoop Partner LiveOnlineEvents
TwiNer: @GHeijkoop #ICCAWorld Web: www.Live-‐Online-‐Events.com E-‐mail: Gerrit@Live-‐Online-‐Events.com
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