HOW and WHYTo ORGANIZE
EVENTS
1) How to create an event
2) How to Manage the agenda
3) Things to avoid
What do we do? AIESEC is doing PROJECTS to Reply to our society's needs
Which Target Audience do we want to affect?
Students
Companies
Civil Society
Academic World
Organize events is an effective way to tell them what we are doing to have an impact on society
“One event is one of the communication lift we can
leverage on to communicate to the external environment
what we are working on”
what an event exactly is?
An event is like a Person:
Every person has a personalityEvery Event has a CONCEPT
It's up to us to define which concept we want our event to have
different events can have different TONES:
Funny/academic
Formal/informal
Alternative/typic
To make people reflecting/ to give answers
Involving/frontal
Dinamic/static
ROLES in the EVENTS:SPEAKERS:a) Prepared and skilled on the topicb) Someone agreeing with our point of view on the topic(if he is not is even more interesting, but you need to be 100% sure about other speakers)
SPONSORS: a) They want to gain visibility towards the targetb) They can be directly or indirectly linked with the topicc) They Pay
Media:
a) Radio
b) Newspaper ONLINE and OFFLINE
c) Website linked with University
d) Websites linked with Youth
e) Websites linked with the topic
f) Social networks