Homepage DeconstructedGabriel Spitz
Objective of Today’s lecture
Demonstrate the User Perspective within the Business Goals
What is a Homepage
Sign post Indicates the “direction” the website will take me in
First impression Is it a serious site, is it a fun site…
Gateway to a site Provides links to different sections of the site
Homepage is like the rest area along the Internet Highway; You can zip through it or Stop and enjoy the facility
Effective Homepages are designed from a user perspective
Visitors Types & Questions/Needs
New user Returning user
Accidental user
Where am IWhat do you do/ have
Let me contact you
Do I trust you
I just want to do it
Show me the latest
Help me decide
Should I stick around
Is this the correct site
How Do I… - Help
Role of the Homepage
ImpressPromoteInform
Effective Homepages
In order to get the user to:- Stay on the site- Explore its content- Buy or use its services
Great Homepage Design
Is Informative – tells the visitor What is the site/tool about What can the visitor do on the site with the tool What can the site/tool do for the visitor
Resonate with target audience Narrowly focused Speaks the language of visitors of interest
Has Compelling value-proposition Convince the user to stick around
Jessica Meher, (2013) HubSpot
Great Homepage Design
Is Usable Easy to navigate No interruptions Mobile optimized
Has Clear Primary and secondary Call-to-action (CTA) Free Trial, Schedule a demo, Buy now, learn more We want the user to dig deeper into the website and move
them further down the Purchas-funnel
Reflect current needs, problems, and questions of visitors
Great Homepage Design
Is Good design Use of layout Call-To-Action placement Use of whitespace Colors Fonts Etc.
• Simple design with strong headline• Feels secure, but easy to use• Good CTA-Free! Get Started• Clear supporting image
• Simple and effective headline - Remember Everything• Arranged into 3 clear benefits that jump out because of the
rich green background• Eye path leads us to the CTA – “Get Evernote, its free”
• Great headline• Placement of customers at the center• Sign-up form directly on the homepage
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