Introduction: What?
Transmedia: “One story over multiple
media where each makes a unique contribution.”
Chapter One: Easter Eggs & Entry
Points
“ How I Met Your Mother is pioneering the extending transmedia punch line.”
~Andrea Phillips
The Fake Websites 1. Make a hilarious joke in the TV show. 2. Make full websites in real life relating to the joke. 3. Reference the joke/websites in future episodes. 4. Your audience will fall in love with you more.
“One wonders how many new people gave How I Met Your
Mother a chance after the Robin Sparkles ‘ Let’s Go To
The Mall’ video.” ~Andrea Phillips
The Viral Videos 1. Show a hilarious video (or part of) in the TV show. 2. Publish the full video online, in a ‘real’ setting. 3. The powers of the Internet make it spread/go viral. 4. Your audience – old and new! – will fall in love with
you more.
“Each bit of the larger whole […]makes a contribution to the viewer’s
discovery of the story universe, and each piece is an entry point by which the
consumer can uniquely discover again a bit of the story world.”
~R. Eric Lieb
The Continuity Issue 1. What happens to the experience when content is taken
down? 2. What happens if expectations are set and not met?
Chapter Two: Phase Two
“ By channelling the voice of each fan, Story has cultivated a
community for WGN America that’s greater than the sum of its parts—
and perfectly in line with the fanatic TV viewers it serves.” ~Story Worldwide
The New Partner: Story Worldwide
1. Create a Facebook page, Twitter account and YouTube channel
2. Activate Superfans 3. Discussion goes wild 4. Fans tune-in during broadcasts
1. Transmedia that is made to last 2. Transmedia which is more aware that people will be
accessing the information after the fact 3. Transmedia that aims to engage the fan over a long
period of time 4. Transmedia to generate discussion
The New Partner: Story Worldwide
“It is hard to make different art forms work together in an elegant way, and I love that both digital and traditional media can work
together.” ~Christy Dena
Barney’ s Blog 1. Have a TV show 2. Expand its story world on digital platforms 3. Delve into character (…?) 4. Delight your fans so that they want to explore multiple
platforms
“A transmedia project should be designed from the beginning as such, rather than having the transmedia
component tacked on late in the development process.”
~Peter von Stackelberg
Making Transmedia 1. Transmedia should be transmedia from the beginning 2. Transmedia needs to be more than marketing 3. Transmedia needs to offer new information on its other
platforms
“Online generated content doesn’t interact with the TV programme, or affect it in any way. They are two
separate parts.” ~Tess Wallis
Conclusion
References • http://www.thewrap.com/media/column-post/r-eric-lieb-explains-
transmedia-thegrilltribeca-2011-video-26781 • http://henryjenkins.org/2012/11/creating-transmedia-an-interview-
with-andrea-phillips-part-two.html • http://knowledge.wharton.upenn.edu/article.cfm?articleid=3039 • http://how-i-met-your-mother.wikia.com/wiki/
How_I_Met_Your_Mother_Wiki • http://transmediadigest.com/2012/08/13/story-story-story-the-
heart-soul-of-transmedia/ • http://article.wn.com/view/2013/03/28/
WGN_America_s_How_I_Met_Your_Mother_Facebook_Campaign_Nomina/#/video-details
• http://www.storyworldwide.com/wgna-award/ • http://www.cbs.com/shows/how_i_met_your_mother/
barneys_blog/66418/ • http://transmedia.ca/2012/10/dr-christy-dena-interview/