GEEK creative presents:!!!1. Pre-launch strategy for Social Media!2. Website concept !3. An overview of the competition !
The brief:!
To create a pre-launch strategy for High Ultra Lounge keeping in mind certain
objectives:
• Create brand awareness & reach our desired TG.!
• Build effective engagement with the community.!
• Capture various touch points on social media –eg-
Google places, Wikipedia, Zomato, Facebook, Twitter, Youtube, etc.!
• Create a high energy video – including bites from
Sandeep Khosla, projects team in action; talking about the exciting challenges in the making of the tallest bar and restaurant in south India.!
• Engage people with exciting facts:- bar tips, cocktails in
making, construction updates with pictures. Etc.!
Pre- launch campaign: Plan!
Step 1: Account activation for the relevant Social Media platforms. !
!
Status: Activated ☺ !
Welcome to High Ultra Lounge’s brand new!
!
Facebook page: !
page: www.facebook.com/HighUltraLounge!
Pre- launch campaign: Plan!
Step 2: Start popularizing these pages to internal employees to start getting likes and
shares in the form of e-mailers. !
!
!
Status: Need details, depends on dates.!
Pre- launch campaign: Plan!
Step 3: Since the employees will be visiting the pages to like and share, we will need some initial general posts to populate the page, but we can’t
start the pre-launch communication yet, as there will not be enough people from outside viewing
the page. !
!Status: Ready ☺ (5 days of general posts) !
General Posts !
12:00 am 5:00 pm
Life’s full of highs and lows. But it’s
the Highs that make memories.
Watch this space to find out what is
gearing up!
Bangalore beats to a certain
pulse, a certain high. Follow us to
find out what it is.
12:00 am 5:00 pm
It’s feels good to be on top of
it all, doesn’t it?
SomeDmes it’s nice to just hang
out with the stars isn’t it?
Work hard, but don’t forget to party the hardest!
Growing old is inevitable, but growing up is a choice! Stay young forever!
Pre- launch campaign: Plan!
Step 4 (a): Start a conversation!!
Posts to bring in conversations on Bangalore,
which would set the context of the “highest bar in Bangalore” in the coming posts. !
!
Status: Ready ☺ !
Pre- launch campaign: Plan!
Step 4 (b): Bangalore Needs: conversation!
A post initiating a response on what the city needs
which would lead to responses like: !
#BangaloreNeeds extended party deadlines!
#BangaloreNeeds a new party destination!
!
Status: Ready ☺ !
Pre- launch campaign: Plan!
Step 5: Contest time!!
A Facebook contest on how much you love
Bangalore city to create engagement and buzz on the FB page, get new traffic and lead it into the main
communication to set the context. !
Status: Ready ☺ !
Pre- launch campaign: Plan!
Step 6: Bringing in the ‘High’ aspect though teasers.!
A series of creatives connecting High + Bangalore. !
Status: Ready ☺ !
Pre- launch campaign: Plan!
Step 6: Main pre- launch communication creatives, HIGHlighting different aspects of the lounge.!
Status: Ready ☺ !
Pre- launch campaign: Plan!
Step 7: Twitter contest! !
To generate new traffic and get people to start talking
about High Ultra Lounge. !
Status: Creatives Ready ☺ !
Pre- launch campaign: Plan!
Step 8: PR posts:!
Posts showing High Ultra Lounge making the news
and any promotional activity/ event/ launch/ profiles. !
Status: Awaiting PR material!
2. Website concept!The website is conceptual in nature. It is designed keeping in mind the main highlight- High! !!So, to give a feeling of High, we have created a reverse scroll website, where you have to scroll up, instead of down. !!Since the ultra lounge is on the 31st floor, we have created a website which is an elevator ride to the top.!It opens up to the 31st floor and then lets you take in the spectacular view of the night sky! !!