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Platform ImplementationAt our core is more than 25 years’ expertise in selecting and
implementing the right commerce platforms. We’ve built on this
know-how to deliver digital technology that introduces
a step-change in marketing, data management and operations.
High Impact Ecommerce Solutions Through Insight, Technology
& Innovation
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Choose The Right Platform And PartnerPut your commerce platform programme on track
with the right approach. The stakes are too high to
get it wrong. Yet to deliver customer experiences
that drive sales across channels and continents is
highly complex.
That’s why seamless integration is just one factor
to consider when you choose your commerce
platform and partner. You also need to think about
the whole customer experience across touch-
points, and the impact the platform will have on
your overall business strategies, processes and
operations.
We extend your inhouse capabilities with a
full range of expertise from multichannel and
technology strategy, to customer experience
design, implementation and managed services.
Choose your commerce service provider first; then
we can define your technology strategy before we
select, develop and integrate the platform to meet
your goals.
Our ExpertiseWe select, deliver, integrate and optimise
commerce platforms for the world’s leading brands.
Our deep understanding and many years’
experience of the leading platforms and supporting
components, means our commerce platform
implementations can be delivered with minimal
disruption to the business - whether across retail,
luxury goods, grocery, B2B or manufacturing
sectors.
COMMERCE PLATFORMS
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We keep sight of your overall vision, reduce project risk, accelerate time to market and
give you one accountable supplier
Much of the work by Salmon has focused on improvements ‘behind the screen’ to allow us to build new
and exciting functionality that will make the shopping experience better, faster and more efficient for our
customers.
Jon Rudoe, Digital and Technology Director, Sainsbury’s“
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At the start of a commerce platform programme
we listen and understand your challenges during
interactive workshops.
We build relationships with your IT, ecommerce and
marketing teams to ensure we integrate changes
across your business and consider your long-term
strategic goals Then we call on our experience to
select the best technology for your business needs.
Our Experience
Sainsbury’s
We led Sainsbury’s commerce re-platform programme - one of the first and largest grocery implementations
on IBM WebSphere Commerce anywhere in the world. The website includes support for thousands of
simultaneous promotions and a single customer view for grocery and general merchandise.
“It’s taken Sainsbury’s 14 years to reach £1bn annual sales online and this new platform gives us the capacity
to double this. Salmon has been a key partner in helping us transform our digital offer, managing the overall
programme and more than ten third parties. With ongoing support from Salmon, we look forward to achieving
this significant milestone.”
Jon Rudoe, Digital and Technology Director at Sainsbury’s
“We looked at a number of platform options and we ended up with IBM WebSphere Commerce and Salmon,
simply because they are the best in Europe from the point of view of delivering WebSphere as a platform.”
Russell Harte, Head of Multichannel Development & Delivery at DFS
DFS
Extensive customer experience research informed our development of a new multichannel platform for the
leading British furniture retailer. Their customers now enjoy a seamless, integrated journey and more control
– from inspiration through to order tracking.
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In 2016, we’re getting to a stage where the content management
system and the ecommerce platform often live in harmony:
each doing what they do best, elegantly, and without stepping
on each others’ toes.
Choose The Right PlatformsYour challenge is to find the right technology for
your business in an ever-changing market.
Once you have the right technology you can
use content to drive engagement and increase
sales. Managing this for you, Salmon continuously
assesses leading and emerging innovations
and technologies across all types of content:
documents, images and video.
Calling on more than 25 years’ experience,
Salmon will examine how each piece of
technology will help you towards your business
goals. We explore the changes that will reset
expectations and help transform your ecommerce
business.
Our ExpertiseFew digital commerce organisations understand
better than Salmon how content and commerce
need to work closely together across every
channel.
Some of the world’s biggest brands come to
us to optimise how their content management
and ecommerce platforms work together, and to
improve the overall customer experience.
Sometimes we make bespoke changes to existing
systems. On other occasions we implement new
content management software from leading
software vendors or open source technologies.
What our experience does tell us is that individual
solutions need to be developed to meet each
client’s content management vision.
CONTENT MANAGEMENT
Salmon content management solutions provide the flexibility to easily manage both
enterprise and website content
Salmon added real value in many areas throughout the project: great leadership, great experience through
the discovery phase in understanding the capability of the platform and taking our vision and transforming that
into something we could deliver very quickly.
Ken Platt, Head of Multichannel Ecommerce Delivery, Morrisons“
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The end result is always a robust, stable and
user-friendly system. We also advise you how to
manage rich media content assets, like imagery
and video - and how to control content across
multiple channels, languages and locations.
Our ExperienceWe fulfil complex content management
requirements for large ecommerce and
multichannel businesses.
From our experience we’ve refined how to
optimise the capture, storage, management and
delivery of structured and unstructured content to
meet your business processes.
The technologies we use perform a variety of
objectives. For example we can make sure you’re
using the latest keywords and phrases popular
and on-trend on social media. We then automate
new category production so you can quickly reach
your audience with the relevant language.
To use content most effectively, we continuously
improve the way customers search and find your
products. Applying workable innovation, we
integrate new technologies to enhance browse
and search functions, to offer predictive search,
canned searches for clearance products and to
recommend alternatives for out-of-stock products.
With tailored page layouts based on purchase
history, we personalise the customer experience
and create opportunities to cross- and upsell.
Sainsbury’s
When we re-platformed the Online Groceries
service for Sainsbury’s, we integrated a new
content management system into their new
commerce platform.
This meant Sainsbury’s could introduce rich
content across the website with additional
flexibility to manage large volumes of content
change quickly and efficiently.
A leading UK retailer
We integrated video content software to give
this retailer improved bandwidth and to help
customers have a more virtual and informed
experience by bringing them closer to the
products they browse.
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Our ExpertiseWe look at your existing marketing operations and
recommend improvements that ultimately make
your marketing efforts work harder.
During the discovery phase, we take the time to
understand your business and review your current
marketing activities. This helps us advise you on
the best ways to automate, optimise and measure
your marketing campaigns.
Marketing technology services include:
• Technology selection and integration
• Managed marketing technology including
automation
• Managed marketing platform features;
decision engines
Our ExperienceWe use our many years’ experience to help you
choose the right marketing technology solutions
and advise on how to integrate your systems to
optimise marketing effectiveness.
We build marketing technology and automation
into your website to drive up your conversion
rates.
MARKETING TECHNOLOGY
Use marketing technologies to deliver effective campaigns that drive sales
Our aim was to optimise our online marketing to all of our customers, to encourage return visits and to
increase sales. As a result, Salmon’s ecommerce experts have reviewed our promotions to make them more
engaging, changed our customer email content and re-designed and improved both our checkout and
registration processes. We are delighted with the results.
Scott Weavers-Wright, Partner at Kiddicare.com
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Our ExpertiseManaging orders is a complex and vital process
that has a huge impact on customer loyalty and
repeat purchase. It needs to be right.
We help create team structures to support new
processes, systems and scope, or introduce and
implement new order management technologies.
From order to delivery and returns, our experts
understand the processes, systems and
technologies that you need to put in place.
Our ExperienceWe develop agile and integrated order
management services that provide customers with
a consistent service across all channels.
The order management strategies and solutions
we develop translate into efficient fulfilment
services. We ensure new systems integrate with
your current ecommerce operations and are
scalable to grow with your business.
Our multichannel consultants balance
sophisticated processes such as integrating
promotions, bundling, partial shipments and split
orders with design and implementation of the
‘packaging’ experience itself.
ORDER MANAGEMENT
Improve customer satisfaction and profitability with efficient processing and management
of orders
Since implementing our new multichannel platform, we have had a very successful year and an outstanding
Christmas with website visitors up 67% on the same period last year. Customers are more engaged with our
brand and website conversion is up significantly.
Ken Platt, Head of Multichannel Ecommerce Delivery, Morrisons“
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©2016 Salmon Ltd. All rights reserved. All company and product names, brands and symbols mentioned herein are brand names and/or registered trademarks of their respective owners.
For more information,email: [email protected] visit: www.salmon.com
ABOUT SALMON
Salmon is a global digital commerce consultancy
– the largest in WPP’s network of companies. We
define and deliver market-changing solutions and
customer journeys for the world’s leading brands.
Established in 1989, with operations in London, New
York, Melbourne and Beijing, Salmon clients include
AkzoNobel, Argos, Audi UK, DFS, Halfords, Premier
Farnell, Sainsbury’s and Selfridges.
Salmon’s Multichannel Commerce Solutions
brochure complements this booklet on
Platform Implementation.