Healthier Concessions
Maximizing The Bottom LineMaximizing Healthier Choices
•Our children and families are the primary patrons
•What we eat and drink has a profound effect on our health
•People can’t make healthier choices if none exist
•Children are less healthy and more overweight
Barriers to Making the Change
• People won’t buy healthy food
• They’ll just buy the junk food somewhere else
• Healthier food is more expensive/perishable
• Food establishment expertise lacking
Maximizing the Bottom Line
• Consultant/SHIP Nutritionist• Explored ways municipal concessions can both
maximize profits and offer a healthier menu– efficiencies in operations– cost of goods sold– menu adjustments– Work with vendors
2011 MENU - EDINA POOLMeal ItemsNachos Pretzel w/cheesePersonal PizzaHot DogState Fair Corn DogBagelPopcorn
BeveragesIcees (2 flavors)Reg. Soft Drink (7 flavors)Large Soft Drink (7 flavors)Bottled Drinks (Water)
Candy/CookiesSour Bright CrawlersSkittlesSour Patch KidsSwedish FishLaffy Taffy CherryLaffy Taffy GrapeMilky Way BarNibs Cherry LicoriceReese’s P B CupsSnickers BarSour Gummi WormsStarburst OriginalStarburst TropicalTwizzlers StrawberryOreo Mini’sChips Ahoy CookiesRitz P B Crackers
ChipsRuffles Cheddar & Sour CreamDoritosCheetosBaked LaysOdis Spunkmeyer Cookie
Cool ItemsBombpopOrange SherbetVanilla Ice Cream Sandwich Fudge BarVanilla Ice Cream BarHeath Ice Cream BarDream Stick Bar
Fiscal Improvements
Implemented financial advice of consultant• Discontinued sale of candy• Decreased number of total menu items• No item under $2• Reengineered menu to consider “Cost of
Goods” and “Cost of Labor” • Removed some unhealthy items and added
healthier items
2012 MenuMeal ItemsNachos Pretzel w/cheesePersonal PizzaHot DogState Fair Corn DogPB & JBagelPopcorn BeveragesIcees (2 flavors)Reg. Soft Drink (7 flavors)Large Soft Drink (7 flavors)Bottled Drinks (1 water & 4 flavored waters)
Snack ItemsString CheeseApple DippersFruit SnacksGoGurtYogurt ParfaitsCliff Kidz Oreo Mini’sRitz Bitz CheeseGranola BarChips (3 flavors)Pop Chips (3 flavors)Odis Spunkmeyer Cookie
Cool ItemsPopsiclesFrozen Fruit BarOrange SherbetVanilla Ice Cream SandwichFudge Bar
Availability of Food & Beverage options at Edina Aquatic Center
94%
6%
2011
Non-Healthier OptionsHealthier Options
58%
42%
2012
Non-Healthier OptionsHealthier Options
Number of Options AvailableNumber of Non-Healthier Options Available
Number of Healthier Options Available
2011 49 3
2012 31 22
Income
Total Profit
2011
$59,657
2012
$64,386
Dwan Golf Club
Menu primarily sandwich meals• Made “stealth” changes to menu• Decreased the hamburger and deli meat portion• Decreased portion of the french fries• Increased spices, decreased salt in sandwich fillings• Increased price on candy and reduced selection• Increased number of granola bars available• Reengineered menu to consider “Cost of Goods” and
“Cost of Labor”
Portion Size ChangesFood Item Before (2011) After (2012)Jumbo hot dog 1/4 lb. 1/5 lb.Regular hot dog
1/6 lb. 1/7 lb.
Hamburger 1/3 lb. 1/4 lb.Deli meat 4 oz. 3 oz.Tuna salad, egg salad
4 oz. 3 oz.
Soup 14 oz. 12 oz.French fries 4-5 oz. 3 oz.
Edina Aquatics Center – Increased profits $4,729 over 2011
Richfield Pool – Profits up 20%, $8,000
Dwan Golf Club – Profits on Concessions up 6%
*Eleven concession stands have implemented – none report loss of income
*
Healthier Concessions . . .
• Increases people’s choices• Does not interfere with profits• Promotes the well-being of community
residents, especially children• Is the public face of community’s commitment
to health
QUESTIONS?