Health & Welfare Benefits Communications
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Colonial Pipeline Company
Who We Are:• An interstate common carrier of petroleum products • In 13 states and the District of Columbia. • Safely operating more than 5,500 miles of steel pipe
buried underground. • We safely serve communities across the South and
Eastern United States.
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Colonial Pipeline Company
Our Employees:• 740 Employees• Average Age - 45.1 • Average Years of Service - 12.5• Geographically Dispersed
- 1/3 in Alpharetta office
- 2/3 in Gulf Coast, SE & NE field locations
Communication Success Factors
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• Leadership Engagement– Culture of Transparency & Visible Commitment
• Branding – Recognition – H&W Benefits
– Wellness
• Establishing Partnerships & Credibility– Safety
• Ownership: Being Honest– What works / What doesn’t
Communication Success Factors – continued
• Target Communications – H&W General
• Annual Benefits Brochure – Open Enrollment / New Hires• High Deductible – Health Savings Plans• Medical Plan Comparison Hand Outs• Employee Meetings – Health Savings Accounts
– Health Care Reform• Timelines (High Level – Short/Long Term)• Decision Points – Company & Employee
– Wellness• Newsletters
– Employee Testimonials– Company Health Report Card
• Home Mailings – Flyers/Postcards• Posters• Emails
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Communication Challenges
• Engagement..– Keeping employees informed & interested
• Having Balance..– Accommodating communication styles & preferences
• Accessibility..– Multiple Sources – Too Many Choices / Too Much Information
• Staying Current..– The World of Social Media