guy davisMARKETING COMMUNICATIONS
Corporate Overview
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A Few Highlights
Approximately 500,000 square feet of office space in six locationsLocations include:
Dallas, TXFrisco, TX
Melbourne, FLMonroe, LA
Denver, COSan Diego, CA
Nearly 2,000 mortgage professionals on staff or available
Executive team experience at Fannie Mae, Freddie Mac, Wells Fargo, JPMorgan Chase, Bank of America, Castle Peak, First Franklin, Morgan Stanley, Saxon, Washington Mutual,
First American, LPS and others
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CROSSMARK was engaged to reset Frito-Lay’s entire salty
snack section at Wal-Mart stores nationwide in six weeks.
Before you could say “R - R - R - Ruffles Have Ridges,”
CROSSMARK was on the job.
Utilizing the CROSSMARK
field support team, real-time
set information was delivered to
Frito-Lay daily. Collaborating
closely with Frito-Lay personnel,
CROSSMARK representatives worked
the snack aisles in Wal-Mart stores
after peak hours. By the sixth week,
nearly 3,000 stores had been successfully
set, meeting Frito-Lay and Wal-Mart’s
expectations.
Faster resets translate to less disruption
in-store, higher sales, pleased store
managers, and happy customers!
It’s safe to say that CROSSMARK
helped Frito-Lay and their customers
“get their smile on!”
FRITO-LAYCrunch Time! Resetting
Wal-Mart’s Snack Section
CM PortfolioOffset 1/6/07
6:54 PM Page 16
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Each week a team of 450 full-time CROSSMARK retail representatives are solely focused on the success of the Wal-Mart notebook program. Theycomplete a variety of tasks, including placing demomodels, signs and fact tags, performing audits toensure compliance, and making sure that all storesare set to the most up-to-date modular. The representatives also spend time with the ElectronicsDepartment Manager reviewing the specifics of new
models so that they can assist Wal-Mart customersin making educated purchases. Managed from the CROSSMARK offices in Bentonville,Arkansas, and deployed at Wal-Mart stores nation-wide, the retail representatives cover all stores withinfive days. Their focus and attention helps ensurethat Wal-Mart customers have a pleasant experiencein the store and an easier time choosing the note-book computer that is right for them.
CROSSMARK’s retail team performs 1.3 million retail hours
at Wal-Mart annually.�
Each week, CROSSMARK’s team performs 85,000 retail tasks at Wal-Mart,
totaling 4.4 million tasks each year.
WAL-MARTHelping Consumers BecomeComputer Savvy
CM PortfolioOffset 1/6/07 6:55 PM Page 24
HEROES & HOPE SPONSORS
HEROES & HOPEHOPE
Award-winning marketing
communications executive
with proven track record in
driving sales and achieving
increased awareness for
organizations and corporate
clients. Recognized as an
innovative corporate
communicator with expertise
in marketing, public relations,
advertising, website devel-
opment, special events and
conferences, internal and
external communications,
social media, and marketing
collateral. Clients include
St. Jude Medical, Wingspan
Portfolio Advisors, HIT
Entertainment, Frito-Lay,
Children’s Medical Center,
Disney, Scholastic, PepsiCo
and others. Recipient of more
than 65 marketing and
communications awards.
972.335.6583