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Strategy, Profitability and Opportunities for Developers:
Developing the Next Wave of Productivity
Roberto De La Mora
Senior DirectorCollaboration and Communications
Group
Slide 1
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Agenda
• Collaboration for a Mobile World
• Application Evolution
• Enterprise Application Environment
• Cisco Collaboration Applications Development Portfolio
• Summary and Resources
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Explosive Growth in Mobility Market
IDC:Mobile Worker
Population to Reach 1.3 Billion by
2015
IDC:Global Mobile
Application Revenues to
Reach $35B in 2014
Gartner:Collaboration
Apps for meetings and
Social networking apps among Top 10 Commercial
Business applications for tablet devicesMobility Creates Need for Effective Collaboration
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Collaboration Drives Next Wave of ProductivityConnected and Blended Experiences
•
Collaboration experiences are for everyday people in their everyday lives
Devices advance at a phenomenal rate and make collaboration more mobile, immersive, and pervasive.
The boundary blurs between the device and the cloud.Client-Cloud apps connect the cloud to your device.
Everyday Experiences
Devices and Environments
Client-Cloud
The Evolution of Applications Supporting Mobility - Transforming How We Think About Development
Device
Cloud
TraditionalApps
WebApps
Client-CloudApps
PervasiveApps
ThickClient
WebServer
Browser
Context
Cloud
Sensors
People
Cloud
Client
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Mobile Apps Marketplace Landscape
Enterprise IT Concerns:• Quality of mobile business
apps• Business user experience• Mobile app security• Managing mobile apps
costs
Apple iTunes
Android Market
Users need:• New devices to consume and
create new content• A better, easier experience to
find, install and use new applications
• A compelling, no-learning-curve user experience
Developers need:• Access to corporate buyers
(bulk purchases, higher ARPU, long standing relationships)
• Enterprise Grade development tools and support
• A better ecosystem for app promotion, distribution and validation
Consumer
Enterprise
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Developing Collaborative Workspace ApplicationsAn Expanding Developer Portfolio
Jabber
SDKs
APICategories
WebEx
SDKs
APICategories
Quad
SDKs
APICategories
SDKs
Cius
API Categories
Developer Community
References and Sample Applications
Common Standards, Protocols, Services, and API Base
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Enabling a Holistic Collaboration ExperienceAll-in-one UC Application Solution
• Presence & IM• Soft phone & Click-to-call• Video & Desktop Sharing• Multiparty Conferencing
• Visual Voicemail• Mobility• Access in Microsoft apps• On-premises and SaaS
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Extending Collaboration Experience Across PC, Tablet and Phone
Addressing Needs of Enterprise Wide User Types
TabletiPad Cisco Cius
PCWin OS Mac OS
PhoneiPhone Android Blackberry Nokia
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Cisco Jabber: Collaboration - Enable Web Applications
Extending Collaboration to Reach More People, Places, Devices
SDKs
Jabber
API Categories
SampleApplications
DeveloperCommunity
Audio
Call Cntl
IM/Chat
Presence
Location
Voicemail
Collaboration
WebPhone/Ajax CAXL/AjaxCUMI/Rest
WebEx/Http
Directory integration
Cisco Quad: Integrating Social Experiences
/users
/communities
/posts
GET /users/@me/communities
GET /communities/{id}/posts
GET /posts/{id}
PUT /posts/{id}<body><title>Better Title</title>
</body>
Find and Update a Post
Quad Data Store
Quad API Framework
Quad Application Framework
Developer
Quad Interfaces
Policy Enforcement
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Cisco AppHQ: The first enterprise-grade, secure application center
Android Market
All available Android apps
Cisco AppHQ
Only apps scanned and validated by
Cisco
Cisco AppHQ Manager
Your custom selected apps; IT tools for apps
management & reporting
Strata MotorsPRIVATE APP STORE
IndustryFirst
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Examples of Business Impact Apps
WorkPlace for Mobile access to KPI
Integrates Cisco Presence &Collab for seamless collaboration between executives & KPI owners
Real-time workforce optimization for physicians to enhance patient care
Integrates Cisco Collab (video) for updates on open requests
https://communities.cisco.com/videos/8160 https://communities.cisco.com/videos/8178
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Cisco AppHQ Delivers A Powerful Developer Ecosystem
• Global, open, expansive developers platform– Low distribution costs & barrier to entry
• Ability to extend business apps with mobile collaboration
• Access to Enterprise IT Buyers
– Incremental Revenue opportunity
• Developer resources
– Remote Application Validation Environment (RAVE) Lab– Community Forums– Blogs– Developer microsite– Documentation– Support
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Cisco AppHQ: Comprehensive Application Validation Process
Results Within 48 Hours
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Cisco Developer On-Boarding Workflow
Slide 16
CODE Reg.
Register User
Register Business Entity
Base Company Information
Agreement
Dev Agreement
Legal Contact +
Register Application
Mandatory Validation Submission
1. Update marketing Info in AppHQ
2. Publish if App validated successfully
3. If applicable, make Apps available for sale and process payments for such transactions
Publish
1. 2.3.
4.5.
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Cisco Collaboration Offers You Opportunities for Differentiation
Business Focused
Applications
Developer support and marketing
Cisco Market Leadership in Unified Communications
• #1 in Enterprise Voice
• #1 in Web Conferencing
• #1 in Unified Messaging
• #1 in Audio Conferencing
• #1 in Telepresence
• 95% of Fortune 500® are using Cisco Collaboration
• 100K+ Enterprise Customers WW
• 200+ customers with over 10,000 IP Phones
• 30M+ Cisco IP Phones
Partnerships with leading global
Service Providers
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Summary & Resources• Collaboration enabled mobile applications are a lucrative business model• Cisco is committed to offering you the right tools, resources and marketing
support for success
www.collabdeveloper.com
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Join the Conversation!
• Follow us at #ciscodev• Like us at facebook.com/ciscocollab• Join us at www.collabdeveloper.com
Slide 19
Mobile World Congress 2012 App Planet
February 27, 2012 Follow us: @ciscodev
Developer Profits and Enterprise Apps featuring Cisco Systems
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