Prsentation PowerPoint
Google TravelClass 702_e
Alexandre Clavel & Stphanie Chappuis
14th March 2013Our presentationIntroduction, historyCompanies bought by GoogleCreation of new softwareAdded-value to customerHistory
Actuality
Companies bought by Google : data basis for air travel
: vacation rentals
: gastronomic guide
: American travel guide and search engine
Google also overtook
: geolocalisation enabling to share itineraries as video
: share geolocalised pictures
ChallengesInterfaces are not relatedNew threat Searching engine no production of any touristic product
Google must earn moneypay to be on the top list?Sale of more advertisement placesNew softwares
Google Map
Google Earth
Google Streetview
Google traduction
Flight search
Hotel Finder
Google Adresses
Added-value for the customerDream, Search, Book, Live an experience and Share.A complete offer : Before, during, afterTracking your behaviourSuggesting additional contentVertical integration