Google Penguin SEO Exposed!
For all the talk about SEO, if you don’t understand the search
engine optimization lingo, you won’t know how it can help you
market your business online. Here are some terms you need to
know.
When you have images on your website, the alt text, which is a
description of the photo is important. It tells Google what photos are on your site. These
descriptions are often left out, but they are vital for SEO marketing.
The Alt Effect
The reason why this text is important is because Google
crawlers can’t read images, but they have no problem with text. If
you manage to come up with a viable description of the image and it fits with your page, it will
be displayed in Google queries for images. And remember; keep SEO
keywords out of the image descriptions.
A backlink is a hyperlink that directs people from one website to
yours. These are very effective in Google’s estimation. However, with
the introduction of Google Penguin, it’s important that the quality of the website you link from be superb or it could end hurting your SEO endeavors.
Backlinks
This is an HTML term and it means that a specific line of text is more
prominent than others. This would be the case with the title of a blog or name of a product on a website. It is meant to denote importance.
Header Tags
These links take people to different pages on your site. Not only do these features help people get
around you your site, but they are also used to rank your website by
Google. Google will rank your website based on the content of each page, not just your home
page.
Internal Links
Keywords are at the heart of SEO, but if you use too short or worse yet too general of a keyword, you are going to find it difficult to eek
out much in the way of results when it comes to search engine
queries.
Long Tail Keywords
You see, a longer keyword phrase may have less search demand and
might be the best place to maximize improved rankings. For
example “Skateboards” is going to get a lot of searches, however,
“Skateboards for teenage boys” is a bit longer, not searched as much
and you can see better search engine rankings.
These words are metadata that find a home in the websites
header. These keywords must be relevant to not only the page but
to the entire website as well.
Meta Keywords
While these keywords have waned in relevance, there are still some
search engines that place a significant priority on their
existence.
This is the title that will displayed in Google’s search results. You’ll want to try and fit in keywords
here as this is the most valuable page aspect in SEO today
Title Tag