05/03/2023
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY
ISLAMABADPRESENTED TO:
MAAM ATTIYA SIDDIQUIPRESENTED BY:
M. Ahsan Ijaz FA13-BSM-009JAMSHAID IQBAL FA13-BSM-026
Saif ur Rehman SP14-BSM-007
Table of Content Introduction Purpose of an advertisement Good Advertisement Bad Advertisement Conclusion
Purpose of an Advertisement
Famous ad man David Ogilvy once said astutely, "I do not regard advertising as entertainment or an art form, but as a medium of information." Whatever else advertising is trying to do, whether with words or pictures, its purpose always is to impart information. The information isn't always about a product or service, though. Advertising serves everything from politics to social consciousness to get across a message.
Marketing and Promoting Raising Awareness Education and Information
Correctness The term correctness refer to right level of language and
accuracy of facts , figures and word If the information is not correctly conveyed , the sender
will lose credibility The information was correctly conveyed with right level of
language and accuracy of facts in this ads There was no incorrect information
ConsiderationConsideration means that you prepare every message with the recipient in mind and try to put yourself in his or her place.
Try to visualize your readers (or listeners)—with their desires, problems, circumstances, emotions, and probable reactions to your request.
Clarity Clarity means getting your message across so the
receiver will understand what you are trying to convey We can clearly understand the message which the ad
is conveying The initial phase of the ad is clearly describing the
clarity.
Courtesy Courteous messages help to strengthen present
friendships, as well as make new friends.Courtesy stems from sincere your-attitude
At the end of this ad we can see the courtesy when he applied break
Their expression shows courtesy
Concreteness Communicating concretely means being specific,
definite, and vivid rather than vague and general We can see this ad has a specific message This ad focus on the reliability of product in the short
time Which is the best component of our communication
which creates interest in the listener
Completeness Communication must be complete and adequate Incomplete messages keep the receiver guessing,
create misunderstanding and delay actions This Ad has a complete message and information about
the product There is no incomplete information in this ad which can
become the cause of misunderstanding
Conciseness One should be brief and be able to say whatever you
have to say in fewest possible words without sacrificing the other C qualities
This ad is conveying message in the short period of time without losing its real motive
If we compared this ads with seven c’s we can see a lot of fallacies
This ads is not conveying message completely Ads is not specific in its message Ads is to long and creating misunderstanding in the
viewer
Unclear in its information that is creating misunderstanding in the viewer
Negative and positive expression are not shown in this ad
Conclusion tends by saying. “It’s good to be bad”. It does not leave the audience
with an open-ended conclusion such as asking a question like, “Do you want to be good or bad ”The ad feeds a one-sided message to its audience. As I just mentioned, it does not propose the option of the good side or the bad side to its viewers, it only pronounces the bad side.