Gone Gone ShoppingShopping
Jerry Clough
YACID?Yet Another Crap Internet Directory
Retail Geo-data
Geolytix
Source: Geolytix in Directions Magazine
FHRS 1
(local) Government Open Data
• Addresses
• Partial geolocation
– postcode
• Business Type
– Pub/Bar/Nightclub
– Supermarket
– Café/Restaurant
– Other Retail
• Covers at least 50-60% of retail outlets
• Usually current
– Typical inspection interval 6-12 months
Mapping Process
• Extensive not Intensive.
• Comprehensive • Driven by external
data (City Open Data).• Limited mapping
targets
Mapping
• Photo Surveying– Building Line– Detail of Shop Front– Limited address info– Relies on high-quality aerial imagery
• Basic Mapping– Initially add as nodes with ~ location– Add Building outlines and improve location– Transfer detail from nodes to ways
• Refinement– Address data (mainly FHRS + interpolation)– Add contact, opening hours etc
Mapping Retail : City Centre
Mapping : Parade
Issues
Extremes of spectrum for retail shop=mall shop=kiosk, market stalls & pitches
Long tail of shop tags Higher level classification Better analytical power
Retail areas Analysis
Inconsistency Change
Mall
• shop=mall too generic
– Shopping Centres
– Arcades
– Shopping Precincts
• Difficult to map
– No photography (often)
– Many levels
– Indoor mapping
Kiosk
Kiosk
Kiosk
Kiosk
Kiosk
The Long Tail
44
5203
564
33
8522
1360
11332
237
85
11924
89636
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2550
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0% 20% 40% 60% 80% 100%
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A Tentative Shop Classification
• Food & Drink• Clothing• Health & Beauty
– Optician, Cosmetics, Pharmacy
• Household Goods– Furniture, Appliances, Furnishings
• Electronics• Hardware• Value
– Variety & Discount
• Pubs / Restaurants• Fast Food
• Books & Stationery• Leisure• Hobby• Gift
– Jewellery, Gift, Florists
• Motor Trade• Financial Services
– Banking, Insurance, Payday Loans, Post Offices
• Personal Services– Hairdressing, Nail Bar
• Clothing Services– Laundry, Shoe Repair
Classifying Retail Areas
Conclusions Nottingham Retail 1
Conclusions Nottingham Retail 2
Conclusions Nottingham Retail 3