How the Internet will change the world of TV
Ruslan Kogan
Founder and CEO of Kogan.com
Retail Entertainment Taxi
Social Recruitment Library
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For the consumer
• More competition/Better content (reduce barriers to entry)
• More choice (as above, but also global audience)
• More Intuition (It will know what sports you like, what teams you
go for, etc)
Advertising
• More Targeted
• Based on hyperlocation
• Based on TV shows you have watched
• Based on website you have visited
• Based on a show you are watching.
The Manufacturer
• Standardised software (less difference between different brands)
• What Android did to mobile phones and how it killed Nokia.
• Different revenue model, could sell TVs for below cost price and
make ongoing revenue.
www.facebook.com/ruslank
@RuslanKogan
www.linkedin.com/in/ruslankogan
www.kogan.com
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