Globes Media ConferenceJuly 13, 2011Tel Aviv, Israel
“The result is that we are living now in the age of the personal TV channel.”
“Anyone can speak to anyone anywhere at a price well within the reach of anyone.”
“All this amounts to an increasing personalization of advertising.”
23% of our online time is spent with
social media
Source: Nielsen NetView Dec. 2010
Internet users ages 15+
Growth rates over past year...US: flatChina: 23%Russia: 23%Brazil: 20%
"My sister is 10 years old. My grandmother is 82," says Gabe Simas, who promotes teen bands for MTV Brasil. "And they both have Twitter."
--”Why is Twitter so Popular in Brazil?” Time Magazine, Oct. 2010
Source: Morgan Stanley, April 2010
Global mobile vs. desktop internet user projection
Internet users in millions
Mobile web usage will surpass
‘tethered’ usage in less than three
years
Smartphones will be a majority in the U.S. by Q2 2012Projected smartphone penetration
FEATURE PHONE SMARTPHONE
“The future does not fit in the containers of the past.”
– Rishad Tobaccowala
Source: eMarketer, September 2010
Mobile Ad Spending$1 billion this year, $2.5 billion by 2014, says eMarketer
*86% of mobile internet users watch TV with their phones
*Mobile primetime? Virtually the same as TV primetime.
BlueFin picture
#1 ranking among all episodic TV shows
Sentiment analysis shows a full-season positive
rating of 73%
67%/33% female/male
For more information, visitAdAge.com/Insights
Abbey KlaassenEditor, Ad Age
www.adage.com
[email protected]@amklaassen