11-13 March 201148 HOURS TO DESIGN A NEW SERVICE
Every product is already a service Tim Brown
Business, just as architecture and painting, are concerned, not with how things are, but how they might be - in short with
DESIGN.
The manager is a Form-Giver who shapes organizations and economic
processes.
Herbert Simon
EfficientDistinctive
UsefulUsable
Desirable
EfficientDistinctive
UsefulUsable
Desirable
EfficientDistinctive
Experience
ANTWERPANTWERP ANTWERP
ANTWERPANTWERP ANTWERP
Design a Service in 48 hours
Perspective on the theme
User-centered
Say Do
ThinkFeel
≠What customers
Ideas & Concepts
Sketch!
Be different
Serious play
Tangible presentation
Have Fun
Make Friends
Make Stuff
Learn
SIX JAM TIPS(presented by the GSJ Global Council)
ADJUST EXPECTATIONS (Kleber Puchaski, Curitiba Jam)
No one expects you to design, prototype and present an entire education system or future transportation network in only 48 hours. So don't try. The best innovative ideas for a Jam are small, self-
contained and have one really cool new aspect. So that's what you should aim for.
PLAY, SERIOUSLY(Patti Hunt, Melbourne Jam)
Being playful makes you more creative. It lets you make mistakes, and is a really enjoyable way of working together. But - keep your play focused on your goals.
So laugh a lot, be playful & enjoy the weekend!
TRY NEW THINGS(Bengi Turgan, Istanbul Jam)
You probably brought your own tools and techniques to the Jam, and that's great. Share them, but please don't forget to use and try out other people's methods too. Learning other ways to work - or
developing brand new ones - is one of the best things that can happen in the next two days.
DOING, NOT TALKING(Joel Van Dyke, Greenville Jam)
In 48 hours, there's no time to discuss stuff. If you spend too much time talking, maybe your ideas are too complex? Turn your ideas into something you can DO, then get up and try it out. It's a faster
and more creative way to make decisions and move forward.
CO-CREATE(JaEun/Joanne Kim, Seoul Jam)
Co-creation is a key concept of service design - we say "don't be a prophet, be a wise guide". But you might not have your real service users or customers in the room to work with you this
weekend. So think about ways to get out, bring in ideas from outside, and use other people around you to co-create your design.
DON'T FALL IN LOVE (Adam Lawrence & Markus Hormess, Nürnberg Jam & GSJ)
Your first ideas might be great, but your later ones will be better - if you give them a chance. So never fall in love with an idea, or with a prototype. Always be happy to throw everything away for
the next idea. Work fast, and work dirty.
Global Service JamJust 48 hours to design a service
www.globalservicejam.org 6 tips handout to accompany video
Play & Laugh
Move around
Eat carbs
Think visually
Jürgen’s survival guide for
GLOBAL Jamhttp://planet.globalservicejam.org
#gsj11#gsjantwerp
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