Confidential document: Kimbia Inc. 2015
“Our mission is to empower nonprofits to raise the
funds needed to achieve their mission by providing the
most technologically advanced digital fundraising
solutions – Online, Mobile, & Social – in the
marketplace.”
K
Confidential document: Kimbia Inc. 2015
Kimbia is headquartered in Austin, TX with offices in Charleston, SC, Dallas, TX, and Washington, DC Helping 19,000+ organizations supporting all fundraising
campaign types since 2007 Delivered through patented widget technology Focused on producing the optimal donor experience to
maximize donations Consistently delivering much higher conversion rates in
A/B test versus all others Portable, Scalable, and easy to integrate with CRM
About Kimbia
Confidential document: Kimbia Inc. 2015
Kimbia is the Giving Day Expert
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Why Crowdfunding? Who’s Donating?
Confidential document: Kimbia Inc. 2015
Crowdfunding Results Grow Year-Over-Year
* Data based on Kimbia customers who have done 2 – 5 consecutive annual crowdfunding/giving day events.
Confidential document: Kimbia Inc. 2015
• Founded in 2012 by 92nd Street Y
• Black Friday, Cyber Monday, #GivingTuesday
• An opening day for the giving season
• Data suggests that organizations who capitalize on #GivingTuesday through online campaigns have an opportunity to raise significant funds
• The media boost helps organizations of all size succeed during #GivingTuesday with minimal effort
What is
Confidential document: Kimbia Inc. 2015
Blackbaud’s #GivingTuesday Trends Report:
Data
• #GivingTuesday has had double-digit, year-over-year growth in online donations since 2012
• Large organizations have received the most donations on #GivingTuesday, but this trend is shifting
• Online average gift amounts exceed $100 for most organizations on #GivingTuesday
• About 17% of online donation form views on #GivingTuesday 2014 were on a mobile device
Confidential document: Kimbia Inc. 2015
• Pick the Right #GivingTuesday Model
• Choose the Right Incentive Structure
• Evaluate Platform Readiness
• Evaluate Organizational Processes and Resource Readiness
Giving Day & Platform Enablement
Confidential document: Kimbia Inc. 2015
Pick The Right Model
Key Questions to Ask:
•Do we need a competitive element?
•If so, on what will it be based?
•Can we get matching funds?
•How will we distribute funds?
•Do we want to get new donors or engage current donors or both?
Confidential document: Kimbia Inc. 2015
Choose the Right Incentives
• Create prize & match opportunities
• Incentivize healthy competition
• Prizes may include:
- First project/program to reach a goal
- Most donors in a given period
- Most referrals from a given partner
- Fund with the most international donors
Confidential document: Kimbia Inc. 2015
Evaluate Organizational Process and Staff Readiness:
Is Your Organization Ready?
Confidential document: Kimbia Inc. 2015
• Event Day HQ: phone staff/volunteers for FAQ and Offline donations
• Have a clear contingency plan: know all your vendor’s contact info and line of command
• Manage the media: Social and traditional
• Manage the day: updates, special prizes, etc.
Are You Ready?
Confidential document: Kimbia Inc. 2015
• Engage Supporters
• Utilize Free Tools
• Communicate Results
Strategies to Maximize Campaign Results
Confidential document: Kimbia Inc. 2015
registrationform status
leaderboard
find
forgot loginEngage Supporters
Confidential document: Kimbia Inc. 2015
• Feature real-time results on home page
• Leverage social media, youtube, email to amplify results
Communicate Results
Confidential document: Kimbia Inc. 2015
• Segment: Look at prior year donors and audiences: when and how did they respond?
• Incorporate into year-end goals
• Use #GT money to increase matching funds available for year-end fundraising
• Funnel #GT donors into last minute year-end giving opportunities
• Leverage #GT giving for corporate support
• Use #GT performance to tweak year-end campaign: Ask, message, offer
Incorporate Into Your Year-End Strategy
Confidential document: Kimbia Inc. 2015
Kimbia is the global leader in crowdfunding events
Helping 19,000+ nonprofits since 2007
7 of the 10 largest crowdfunding events
Delivered through patented widget technology
Focused on producing the optimal donor experience
Higher conversion rates in A/B tests versus competitors
Portable, scalable and easy to integrate with CRM, CMS, Email and other software tools
• Giving Days• P2P & Team Raising• Online Donations• DIY• Event Registration
Confidential document: Kimbia Inc. 2015
SWARTHMORE COLLEGE RAISED
April 4, 2014
$400,000
NOTRE DAME RAISED
April 27, 2014
$900,000
UNIVERSITY OF SYDNEYRAISED
April 4, 2014
$900,000
BOSTON UNIVERSITYRAISED
April 30, 2014
$1,100,000
BOSTON FOUNDATIONRAISED
$1,100,000
TRINITY COLLEGERAISED
April 30, 2014
$1,200,000
GIVE RICHMONDRAISED
September 17-18, 2014
$1,600,000
SAN DIEGO FOUNDATIONRAISED
May 6, 2014
$2,100,000
SAN ANTONIO FOUNDATIONRAISED
May 6, 2014
$2,100,000
SARASOTA CFRAISED
May 6, 2014
$3,100,000
LANCASTER CFRAISED
November 21, 2014
$4,500,000
MIAMI FOUNDATIONRAISED
November 3, 2014
$5,200,000
UC-BERKLEYRAISED
November 20, 2014
$5,300,000
PURDUE UNIVERSITYRAISED
April 30, 2014
$7,500,000
PITTSBURGH FOUNDATIONRAISED
May, 15, 2014
$7,700,000
Recent Crowdfunding Events
Confidential document: Kimbia Inc. 2015
COLUMBIA UNIVERSITY RAISED
October 29, 2014
$11,064,000
MINNEAPOLIS / ST. PAULRAISED
November 12, 2014
$18,200,000
DALLAS / FT. WORTHRAISED
September 18, 2014
$26,100,000
Recent Crowdfunding Events
Confidential document: Kimbia Inc. 2015
The Kimbia Solution
Embedded in an organizations existing website•Enables branding control•Increases donor conversion by 30% on avg
Best of Breed, cloud-based platform
Mobile-ready responsive•No need for web APIs to build / style
Social sharing integration
Works with client systems of choice:•Integration ease using data APIs•App on Salesforce AppXchange
Secure, PCI Level 1 compliant, forms
£€¥$ Multi-Currency
Multi-Language
20+Gateways
Confidential document: Kimbia Inc. 2015
Special Offer
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Special Starter Kit Pricing* to Get You Ready for this #GivingTuesday
• Fully-branded giving day site
• Real-time status widget, social media integration
• Industry-leading, proven secure & stable platform
*Offer does not include Kimbia services engagement or complete platform functionality – contact us to learn more about your options.
Confidential document: Kimbia Inc. 2015
Next Steps:
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Please join us for our next webinars:
• How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case Study
• Ready. Set. Go! Launch Your #GivingTuesday Campaign Today
Confidential document: Kimbia Inc. 2015
www.kimbia.com@kimbiainc
@miriamkagan
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Contact Information