GETTING STARTED WITH �ONLINE VIDEO COMMUNICATIONS�

Part II �Jakub Lebuda�

CLIPATIZE. Explanatory videos.�

Video marketing campaing ��

traffic �understanding�

conversion �

PLANNING A CAMPAIGN �=�

DEFINING THE USP �

http://www.toprankblog.com/2011/07/online-marketing-media-mix/�

GENERATING TRAFFIC ��who are we talking to? �where are these people? ��Paid media�Earned media�Shared media�Owned media� �

http://www.toprankblog.com/2011/07/online-marketing-media-mix/�

http://www.toprankblog.com/2011/07/online-marketing-media-mix/�

CHANNELLING TRAFFIC ��#The promise �#Context of use �#WIIFM �#social proof �#call to action��

CHANNELLING TRAFFIC �(cntnd) ��

http://unbounce.com/landing-pages/7-elements-of-a-winning-landing-page/�

ENSURING UNDERSTANDING ��#explainer video �#1-2-3-4 steps banner (hero shots) ��#key benefits list �#live chat ��

CONVERSION ��what do you want to achieve ��#call to action�#conversion facility (form, download button, subscribe mechanism) �#ensure a benefit �

PLANNING A CAMPAIGN �#things to consider �

TRAFFIC LANDING PAGE VIDEO Know your budget and goals

Encourage feedback Know your

competitors (creation+plan, look globally)

Ensure testing: A/B, focus groups,

eyetracking

Hosting (YT, other providers)

Identify/know know your target

Analytics: source of traffic,

bounce rate

Analytics: how people watch

my video Agree on who is monitoring/evaluating the campaign

Be ready for success (manage lead/conversions)

GOOD LUCK! �

Thank you! ��

jakub@clipatize.com���

twitter.com/clipatize �facebook.com/clipatize �